Marketing Coordinator
About SusieCakes
At SusieCakes, we make old-fashioned, sentimental dessert favorites—just like you may remember from childhood. Our cakes, cupcakes, cookies, pies, and bars are baked from scratch in our bakeries daily using the freshest and finest ingredients. From our signature Celebration Cake to the warmth of our neighborhood bakeries, we blend nostalgia with a modern bakery experience. “Connecting through Celebration” is our purpose and what we strive for every day with our team members, guests, and communities.
About the role
SusieCakes is seeking an exceptionally organized, detail-oriented Marketing Coordinator to support local and regional marketing efforts across social, digital, PR, events, and community partnerships. This remote role partners closely with the Head of Brand Marketing, local bakeries, vendors, and agencies to manage multiple workstreams and ensure marketing initiatives are executed accurately, on time, and in alignment with the SusieCakes brand. The position requires strong organization, precision, initiative, and follow-through, with occasional travel to support events, bakery openings, and other key marketing initiatives. Candidates must be based in the Dallas, Austin, or Nashville metropolitan areas.
Responsibilities
- Social Media & Community Engagement: Manage the social media content calendar, aligning content with brand promotions, product launches, seasonal moments, and emerging trends.
- Partner with creators, photographers, interns, and influencers to develop engaging, on-brand content from concept through execution.
- Schedule and publish Instagram and TikTok content, including writing compelling, on-brand copy.
- Manage community engagement across comments, DMs, tagged posts, and brand mentions.
- Identify, secure permissions for, and organize user-generated content for amplification and future use.
- Monitor social trends, platform updates, and best practices, recommending opportunities to improve performance and engagement.
- Marketing Operations & Coordination: Coordinate logistics for influencer partnerships, PR requests, donations, events, and marketing activations.
- Manage product orders and fulfillment details, including pickup and delivery coordination with internal and external partners.
- Develop PR briefs that clearly communicate campaign objectives and priorities to agency partners.
- Review and approve intern timesheets and maintain accurate documentation.
- Digital Marketing & Content Support: Build and maintain website product pages and promotional content.
- Coordinate in-bakery marketing updates across locations.
- Review and approve SMS campaigns for accuracy, brand alignment, and engagement.
- Develop content supporting brand storytelling, AI-driven search visibility, Pinterest, and other digital initiatives.
Qualifications
- 1–3 years of experience in marketing, social media, brand coordination, or a related field.
- Exceptional organizational skills and meticulous attention to detail.
- Strong project management and time management skills with the ability to meet deadlines in a fast-paced, remote work environment.
- Proactive self-starter who takes ownership and approaches new challenges with initiative and resourcefulness.
- Excellent written communication skills with the ability to tailor messaging across channels and audiences.
- Experience managing Instagram, TikTok, Pinterest, LinkedIn, and other social media platforms using current best practices.
- Comfortable interacting with customers across social media and online communities while maintaining a consistent brand voice.
- Experience with consumer, hospitality, retail, food & beverage, or lifestyle brands is preferred.
- Education: Bachelor's degree required; Marketing, Communications, or a related field preferred.