Marketing Coordinator

Key Responsibilities

• Own and manage the company’s corporate digital presence, including social media channels and website content.
• Create and publish on-brand social media content that highlights technical expertise, project experience, thought leadership, and company culture.
• Monitor engagement metrics and continuously refine digital strategy based on performance and industry trends.
• Maintain and continuously improve the company website, ensuring content is current, accurate, visually compelling, and aligned with business priorities.
• Identify opportunities to enhance website usability, content structure, SEO, and storytelling.
• Cook up and manage professional marketing and promotional materials, including presentations, brochures, white papers, one-pagers, and digital assets.
• Ensure brand consistency across all external-facing materials.
• Support proposal and pursuit efforts with polished, compelling content.
• Plan and execute company participation in industry events, conferences, and trade shows.
• Manage timelines, logistics, vendors, promotional materials, and on-site support.
• Track event ROI, leads, and post-event insights to inform future participation.
• Conduct market, industry, and competitive research to support positioning and growth strategies.
• Analyze marketing performance across campaigns, service lines, events, and website activity.
• Develop dashboards and executive-ready reports that translate data into actionable insights.
• Use AI tools to accelerate research, content creation, analysis, and reporting while maintaining quality and brand voice.
• Apply sound judgment to balance automation with thoughtful human review.
• Continuously explore and recommend new tools and workflows that improve marketing effectiveness and efficiency.
• Partner closely with business development, technical teams, and leadership to align marketing efforts with company goals.
• Support ad-hoc strategic initiatives and act as a trusted, proactive partner to marketing leadership.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.
• 3+ years of experience in marketing, marketing analytics, corporate communications, or a hybrid marketing role.
• Demonstrated experience managing corporate social media and website content.
• Experienced in creating professional marketing materials using tools such as Canva, Adobe Creative Suite, and PowerPoint.
• Comfortable using AI-powered tools to support content creation, research, analysis, and productivity, with an understanding of when human judgment and refinement are required.
• Excellent written, visual, and verbal communication skills.
• Highly organized, detail-oriented, and comfortable managing multiple priorities.