Marketing Coordinator
Smith Group of Americas · Syracuse, NY · 1 mo ago
On-siteMarketingFull-time
Position Responsibilities
- Lead the planning, development, and submission of proposals, qualifications packages, and RFP/RFQ responses, managing multiple concurrent deadlines and priorities.
- Analyze solicitation requirements and evaluation criteria to ensure all submissions are accurate, compliant, and strategically positioned.
- Support pursuit strategy activities, including go/no-go assessments, content planning, and opportunity tracking.
- Collaborate with technical teams, leadership, and consultants to develop persuasive written content, scopes of work, and fee information.
- Oversee proposal production, including layout, editing, and preparation for digital and/or print delivery to ensure timely submission.
- Create and coordinate proposal graphics—including charts, infographics, layouts, and visual brand elements—to communicate technical concepts clearly and enhance visual impact.
- Prepare short-list interview materials, including presentation decks and visual aids, and assist with rehearsal sessions and interview coaching as needed.
- Career marketing activities such as advertising, direct mailing, event planning, award submissions, and conferences.
- Develop, maintain, and improve proposal resources such as boilerplate materials, resumes, project descriptions, templates, and graphic standards.
- Support marketing and sales strategy development and work with regional teams to identify marketplace needs.
- Attend conferences and client meetings/debriefs as necessary.
- Maintain systems and tools to enhance efficiency and effectiveness.
- Follow safe work practices according to standards and report hazards or incidents promptly.
Qualifications
- 5-7 years of relevant experience.
- Bachelor’s degree in marketing, business, communications, or English.
- Experience in creating and coordinating proposals.
- Strong writing, editing, formatting skills, and attention to detail.
- Ability to multitask, prioritize, and work independently or in teams under tight deadlines.
- Excellent interpersonal and communication skills.
- Proficiency in Canva and Microsoft Office.
- Knowledge of architecture and engineering services is a plus but not required.