Marketing Coordinator

Key Responsibilities

• Support the development and execution of integrated marketing campaigns across digital channels.
• Support the development of content for microsites and landing pages to support specific campaigns and business initiatives.
• Aid in editing and optimizing website content, blog posts, and other digital assets to align with marketing strategy and SEO/GEO best practices.
• Manage organic and paid social campaigns across platforms to increase engagement, traffic, or MQL and brand visibility.
• Collaborate cross-functionally with multiple departments and ensure marketing materials align with company objectives.
• Monitor, analyze, and report on select campaign performance using analytics tools; provide insights and recommendations for optimization.
• Assist with email marketing campaigns, automation workflows, and database segmentation.
• Owning the marketing content schedule while generating new assets from video, drone flights, and images from installs.
• Ensure brand consistency across all marketing channels and materials.
• Cook up with sales on the overall process and scheduling of events, driving awareness for events, referrals, and developing assets and resources for specific events.
• Actively reach out to customers for positive reviews and testimonials to both utilize for marketing assets and to increase overall ratings.
• Support additional marketing initiatives as needed to drive growth, efficiency, and overall marketing goals.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field preferred.
• 2+ years of experience in marketing or a related role.
• Experience editing content for website pages and managing website content (CMS experience required).
• Strong writing and editing skills with a willingness to learn SEO best practices and GEO best practices.
• Familiarity with social media management tools and analytics platforms (Meta, X, Tiktok, Reddit, Google Analytics, CRM systems, marketing automation tools, etc.).
• An analytical mindset with the ability to translate data into actionable insights.
• Request reviews, gather testimonials, identify advocates, and encourage referrals.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proactive, collaborative, and solution-oriented approach.
• Familiarity or a willingness to learn the Adobe Creative Suite programs.