Marketing Coordinator

About the role

This position is responsible for planning, coordinating and implementing marketing and communications tactics to support corporate strategic initiatives and department marketing and communications plans. It works collaboratively with department colleagues, service line administrators and clinical staff to ensure high quality marketing strategies are developed and executed.

Responsibilities

• Positively interact with departments and organization to implement tactics as outlined in comprehensive marketing plans.
• Adhere to system and department compliance policies, and any and all applicable laws and regulations.
• Maintain the highest level of marketing strategy, customer service and satisfaction when working with internal and external colleagues.
• Develop and write content to serve department objectives that is on-brand, consistent in terms of style, quality, tone of voice and optimized for search and user experience for all channels of content including offline, online, social media, email, mobile, video, print and in-person.
• Coordinate and traffic production jobs, such as video or photos, collateral, advertising and other communications for numerous channels and platforms.
• Ensure deliverables meet marketing guidelines, brand standards and policies for the web and collateral.
• Compile data, analytics and project milestones to report on success metrics for measuring marketing initiatives.
• This position does not provide patient care.

Requirements

• Ability to read, write, speak, and understand English sufficiently to perform job duties safely and effectively.
• Minimum one year experience in Marketing, Advertising, Public Relations, or Communications required.
• Proficiency with Microsoft Office Suite (Outlook, PowerPoint, Excel, Teams, Word) and ability to use the computer to complete online learning requirements, access online forms and policies, and complete online benefits enrollment.

Qualifications

• Bachelor's degree in Marketing Communications, Marketing Journalism, or a similar field preferred.
• One year of healthcare experience preferred.
• No specific license or certification required.

Skills

• Basic graphic design skills.
• High degree of creativity.
• Project and time management skills.
• Excellent written and verbal communication skills.
• Ability to work early mornings, evenings, and weekends on occasion to participate in after-hours production work, events, or focus groups.