Marketing Coordinator

Responsibilities

• Maintain marketing calendars and project timelines
• Campaign assets and deliverables
• Support campaign execution across multiple channels
• Maintain marketing documentation and processes
• Organize creative requests and marketing resources
• Email Marketing Support:
  • Schedule email campaigns
  • Conduct quality assurance reviews
  • Coordinate revisions with external marketing partners
  • Help analyze campaign performance
  • Maintain campaign documentation and reporting
• Affiliate & Influencer Programs:
  • Review and approve affiliate applications
  • Coordinate influencer and ambassador outreach
  • Prepare and ship swag kits
  • Process monthly affiliate and influencer payouts
  • Track affiliate and influencer performance metrics
• Content & Asset Management:
  • Publish approved content across company websites and educational resources
  • Maintain marketing swag inventory
  • Coordinate ordering of promotional materials and branded collateral
  • Help organize customer testimonials and content assets
• Reporting & Analytics:
  • Pull monthly marketing reports
  • Track campaign, affiliate, and influencer performance
  • Compile data from marketing platforms including Klaviyo, Google Analytics, SEO, and internal reporting tools
  • Prepare reporting packets and dashboards
  • Identify trends and opportunities
• Customer Marketing Initiatives:
  • Loyalty Programs
  • Referral Programs
  • Member-Only Content
  • Customer Engagement Initiatives
  • User-Generated Content Campaigns
  • Gift Ammo Program Enhancements
  • New Product Launches

Qualifications

• Recently graduated or have 1–3 years of marketing experience
• Personal experience with firearms, hunting, competitive shooting, concealed carry, or recreational shooting
• Understanding and appreciation of the culture, values, and responsibilities that come with firearm ownership
• Highly organized and detail-oriented
• Comfortable managing multiple projects at once
• Taken ownership and follow through on responsibilities
• Communicate professionally and confidently
• Comfortable working in a fast-paced environment