Marketing Coordinator

We need to output HTML fragment with sections: About the role, Responsibilities, Qualifications, Benefits, Work Environment & Availability? The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section ONLY when posting has real, specific content. Do not repeat job title as heading. Do not put Job ID etc. Remove boilerplate, navigation, legal, EEO, duplicated lines, application instructions. Preserve all substantive info. We need to parse the description. Let's extract sections: - About The Role: paragraph(s) after "About The Role". We'll combine into

. - Key Responsibilities: list of duties. There's a heading "Key Responsibilities" then bullet list lines. Also subheadings like "Social Media & Content", "SEO, Web & Digital Support", etc. We need to treat responsibilities as a list. Could group under

• . The subheadings could be part of list items or separate headings? The instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have a section "Responsibilities" with

  Responsibilities

  then
  • items. The subheadings like "Social Media & Content" could be included as part of list items or maybe as nested headings? But we only allowed h3 for sections; we could keep them as bold within li? Probably just include them as part of li text. We need to preserve all substantive info. So we need to capture each bullet. Let's list responsibilities from text: "Support the Marketing & Brand Manager across the marketing mix, including social, content, SEO, email, automation, and events. Assist in executing the company's brand strategy, messaging, and visual identity across all channels. Help maintain HubSpot, including list segmentation, campaign setup, workflow management, and reporting. Draft and publish content for social media, blogs, and websites. Support SEO efforts through keyword research, on-page optimization, and backlink building. Coordinate logistics, materials, and follow-up for trade shows and trade shows and events." Then subheadings: "Social Media & Content Help plan, create, and schedule content across social channels. Support community engagement through moderation, commenting, and sharing." "SEO, Web & Digital Support Support SEO best practices to help the website increase ranking, citations, and mentions. Assist with website updates, page builds, and site performance monitoring. Support digital campaigns across search, social, display, and email." "Workflows & Automation Build and maintain marketing workflows, automations, and task boards in HubSpot and Asana. Help keep the marketing calendar organized and projects moving on schedule. Support sales sequences and lead nurture campaigns." "Email Marketing Assist with testing and building strategies that grow the subscriber database. Work with team members to create content for monthly newsletters." "Trade Shows & Events Coordinate logistics, shipping, and materials for trade shows and company events. Support booth setup, swag ordering, and collateral management." "Brand Management Help maintain a consistent, compelling brand voice across every touchpoint. Champion LayerCake's culture and core values in daily work and client interactions." We need to include all. Now Qualifications: "Qualifications Required" then list. - Bachelor's degree in Marketing, Communications, Business Administration, or a related field. - 2+ years of marketing experience, or equivalent internship experience. - Strong written and oral communication skills. - Highly organized, detail-oriented, and comfortable juggling multiple projects. - Ability to work in a fast-paced, small-team environment with ownership. - Team player who brings energy and a willingness to pitch in wherever needed. Preferred: "Preferred Working knowledge of HubSpot or similar marketing automation tools. Experience with Semrush, Moz, Ahrefs, or other SEO tools. Familiarity with Asana or other project management tools. Love for a good pun and an even better attitude." Performance Expectations: maybe not a standard heading; but we could include under "Performance Expectations" but not in allowed list? The allowed list includes Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Performance Expectations could be considered under Requirements? But we can include as a separate section if we think it's substantive. The instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not exclusive. So we could add other headings like Performance Expectations if we want. But better to stick to allowed ones? It says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That suggests those are examples; we can use others if needed. However they also say "Prefer a few substantive sections over many thin ones." So maybe combine Performance Expectations into Responsibilities or Qualifications? It's about expectations; could be under Responsibilities? Might be better to create a section "Performance Expectations". It's substantive. Work Environment & Availability: we have details. Could be a section "Work Environment". Not in examples but could be used. Physical & Mental Requirements: could be under Requirements. Why Join LayerCake? Could be Benefits? Actually there is a Benefits section later. The "Why Join LayerCake?" is more about company culture; could be omitted as boilerplate? It's not exactly boilerplate but maybe considered marketing fluff. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This is not those. It's substantive about company. Could be included under "About the company" but not required. Might be okay to omit to keep sections few. Benefits: list: "9 paid holidays; 6 mandated holidays, 3 floating holidays 401K Retirement with matching contributions Excellent medical, vision, and dental insurance Life insurance and disability insurance Unlimited weeks PTO Eligible for PTO, 401k, benefits, you are a full-time employee" Also "Top Reasons our Employees Love Being Part of the Blue Alliance Family:" list: Entrepreneurial Culture, Fast-paced Flow, with a Variety of Projects, Collaborative Work Environment, Training & Certifications, Career Growth Opportunities. That's also benefits/culture. We could combine into Benefits section. Pay: not mentioned. Schedule: not mentioned explicitly (Standard business hours with flexibility). That's schedule info. So we could include Schedule section: "Standard business hours with flexibility." But the instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. Schedule is stated: "Standard business hours with flexibility." So we can include Schedule. Pay: not stated, so omit. Now we need to avoid duplication: there are duplicated lines? Not seeing. We need to remove application instructions: "Interested applicants should click to submit their resume and application above. Please be advised we, LayerCake, participate in E-Verify." That's application instructions; remove. Also remove "Ready for the next step? The greatest rewards are reserved for those who want to be better and then put in the hard work, to be their best version of themselves." That's fluff; maybe remove as boilerplate? It's not legal but could be considered motivational fluff. Might be okay to keep? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This is not those. It's more motivational; could keep but maybe it's fluff. Safer to keep? It's not harmful. But we prefer few substantive sections; could include under Why Join? but we might omit. Let's decide to keep only core sections: About the role, Responsibilities, Qualifications, Benefits, Work Environment & Availability (or Work Environment), Schedule, Physical & Mental Requirements (maybe under Requirements). But we have Requirements not explicitly; we have Qualifications. Could treat Qualifications as Requirements. We'll have Qualifications. We'll also include Performance Expectations maybe as part of Responsibilities? Could be separate. Let's outline:

    About the role

    ...

    Responsibilities

    • Support the Marketing & Brand Manager across the marketing mix, including social, content, SEO, email, automation, and events.
    • Assist in executing the company's brand strategy, messaging, and visual identity across all channels.
    • Help maintain HubSpot, including list segmentation, campaign setup, workflow management, and reporting.
    • Draft and publish content for social media, blogs, and websites.
    • Support SEO efforts through keyword research, on-page optimization, and backlink building.
    • Coordinate logistics, materials, and follow-up for trade shows and events.
    • Social Media & Content: Help plan, create, and schedule content across social channels; support community engagement through moderation, commenting, and sharing.
    • SEO, Web & Digital Support: Support SEO best practices to help the website increase ranking, citations, and mentions; assist with website updates, page builds, and site performance monitoring; support digital campaigns across search, social, display, and email.
    • Workflows & Automation: Build and maintain marketing workflows, automations, and task boards in HubSpot and Asana; help keep the marketing calendar organized and projects moving on schedule; support sales sequences and lead nurture campaigns.
    • Email Marketing: Assist with testing and building strategies that grow the subscriber database; work with team members to create content for monthly newsletters.
    • Trade Shows & Events: Coordinate logistics, shipping, and materials for trade shows and company events; support booth setup, swag ordering, and collateral management.
    • Brand Management: Help maintain a consistent, compelling brand voice across every touchpoint; champion LayerCake's culture and core values in daily work and client interactions.

    Qualifications

    • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
    • 2+ years of marketing experience, or equivalent internship experience.
    • Strong written and oral communication skills.
    • Highly organized, detail-oriented, and comfortable juggling multiple projects.
    • Ability to work in a fast-paced, small-team environment with ownership.
    • Team player who brings energy and a willingness to pitch in wherever needed.

    Preferred Qualifications

    • Working knowledge of HubSpot or similar marketing automation tools.
    • Experience with Semrush, Moz, Ahrefs, or other SEO tools.
    • Familiarity with Asana or other project management tools.
    • Love for a good pun and an even better attitude.
    We could combine Preferred into Qualifications but it's okay.

    Benefits

    • 9 paid holidays; 6 mandated holidays, 3 floating holidays
    • 401K Retirement with matching contributions
    • Excellent medical, vision, and dental insurance
    • Life insurance and disability insurance
    • Unlimited weeks PTO
    • Eligible for PTO, 401k, benefits (full-time employee)
    • Top reasons employees love being part of the Blue Alliance Family: Entrepreneurial Culture; Fast-paced Flow with a Variety of Projects; Collaborative Work Environment; Training & Certifications; Career Growth Opportunities

    Work Environment & Availability

    This position may be in-office, hybrid, or fully remote depending on business needs; in-office or hybrid arrangements are preferred when possible. Regardless of work location, a professional work environment with reliable high-speed internet sufficient for video conferencing, screen sharing, and continuous access to company systems is expected. Standard business hours