Marketing Coordinator

About the role

Passport Auto Group is a family-owned automotive retailer serving the Washington, D.C., Maryland, and Virginia region for more than 30 years. With 9 dealerships representing BMW, MINI, Toyota, Nissan, Mazda, INFINITI, and Genesis, we’re committed to putting our customers first and delivering exceptional service at every touchpoint.

Responsibilities

• Support the marketing team with sales and service marketing initiatives across multiple dealership locations.
• Cook up and execute multi-channel marketing campaigns, including email, direct mail, paid social, and digital advertising.
• Update new vehicle specials and promotional offers on dealership websites.
• Conduct monthly website quality assurance reviews to identify issues.
• Review marketing materials for accuracy, branding, OEM compliance, and offer details.
• Cook up and execute OEM co-op submissions and ensure manufacturer marketing compliance.
• Manage creative asset requests, dealership communications, including internal announcements and point of sale messaging.
• Aid the Event Coordinator on dealership events, launches, seasonal campaigns, and community initiatives.
• Aid the Marketing Director and Manager with additional marketing projects and initiatives as assigned.

Requirements

• 2+ years of automotive experience required.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Ability to manage multiple projects with exceptional attention to detail.
• Strong written communication skills with experience writing marketing content.
• Experience working with digital marketing platforms, email marketing, and website content management.
• Ability to analyze digital marketing (GA4, Google Ads, Meta and SEO) performance and identify opportunities for improvement.
• Comfortable working with creative agencies, vendors, and cross-functional teams.
• Hightly organized and dependable.
• Strategic thinker with strong problem-solving skills.
• Self-motivated and proactive.
• Comfortable working in a fast-paced, deadline-driven environment.
• Collaborative team player with a positive attitude.
• Able to balance creativity with data-driven decision making.
• Passionate about delivering outstanding customer experiences.

Qualifications

• Passport Auto Group is a family-owned company with over 30 years of success.
• We offer opportunities for career growth and advancement.
• We provide a collaborative and supportive team environment.
• We offer competitive compensation and benefits.
• We give you the opportunity to make an impact across multiple luxury and import automotive brands.