Marketing Coordinator

About the role

Oyster Harbors Marine is seeking a highly organized, creative, and energetic Marketing Coordinator to support the execution of marketing initiatives across our locations, premium boat brands, sales organization, and customer events. This is a hands-on position for someone who can manage multiple priorities, communicate effectively with sales and management, and ensure the details are handled. The Marketing Coordinator will help maintain a consistent, professional brand presence across digital channels, boat shows, events, inventory listings, advertising, and customer communications. The ideal candidate is organized, responsive, comfortable with technology, and willing to jump in wherever needed to get the job done. Success in this position means that OHM's marketing is current, consistent, professional, and executed on time. Boats are photographed and marketed properly, events are organized, salespeople have the materials they need, manufacturer programs are being utilized, and customers see a consistent premium experience across every interaction with Oyster Harbors Marine.

Responsibilities

• Coordinate social media content across Oyster Harbors Marine platforms.
• Create and schedule engaging content featuring new boats, brokerage inventory, deliveries, events, employees, and customer experiences.
• Coordinate photography and video for new and used inventory.
• Maintain a consistent OHM brand image and voice across digital channels.
• Assist with email marketing campaigns, newsletters, customer communications, and promotional campaigns.
• Coordinate website updates and ensure information remains current and accurate.
• Monitor basic digital marketing performance and provide regular reporting on results.
• Work closely with the sales team to ensure new and brokerage inventory is marketed accurately and professionally.
• Confirm inventory has current photography, video, descriptions, specifications, pricing, and location information.
• Support inventory promotions and aged-inventory campaigns.
• Assist brokers with marketing materials, digital assets, customer communications, and sales campaigns.
• Coordinate marketing materials for new model introductions and manufacturer promotions.
• Support the continued rollout and use of OHM's technology platforms, including inventory and CRM tools.
• Assist with planning and execution of boat shows, open houses, rendezvous, customer events, and manufacturer events.
• Coordinate signage, displays, promotional materials, apparel, customer invitations, and other event needs.
• Help manage pre-event communication and post-event follow-up.
• Attend key events and boat shows as needed.
• Ensure OHM displays and events consistently represent the premium brands we sell.
• Work with OHM's manufacturer partners to coordinate available marketing programs, assets, promotions, and co-op opportunities.
• Maintain current brand assets, photography, logos, specifications, and marketing materials.
• Ensure manufacturer brand standards are followed.
• Help maximize available manufacturer marketing support and co-op funding.
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