Marketing Coordinator

Responsibilities

• Edit engaging short-form video clips, reels, trailers, and promotional content from On the Inside and My Price is My Life for distribution across all social media platforms.
• Identify compelling moments from live streams and podcasts that maximize audience engagement and sharing.
• Publish and optimize content using platform-specific best practices for YouTube Shorts, Instagram Reels, TikTok, Facebook, X, and other digital platforms.
• Develop and execute organic social media campaigns that increase impressions, engagement, followers, and watch time.
• Plan and manage paid digital advertising campaigns focused on audience growth, podcast promotion, and paid subscription acquisition.
• Create compelling marketing copy, thumbnails, headlines, and calls-to-action that increase click-through rates and viewer retention.
• Collaborate with hosts, producers, editors, and leadership to promote investigations, interviews, podcasts, documentaries, merchandise, and special events.
• Analyze audience analytics and campaign performance to continually improve content strategy and marketing effectiveness.
• Track key performance indicators including views, watch time, engagement, subscriber growth, paid subscription conversions, and return on advertising spend.

Requirements

• 3+ years of professional experience in social media marketing, digital marketing, content creation, or video editing.
• Demonstrated experience editing engaging short-form video content for social media platforms.
• Proficiency with Adobe Premiere Pro.
• Strong understanding of YouTube, Instagram, TikTok, Facebook, X, and podcast marketing strategies.
• Experience creating paid and organic social media campaigns with measurable results.
• Ability to identify viral or high-performing moments from long-form interviews, podcasts, and live broadcasts.
• Excellent writing, communication, organizational, and project management skills.
• Self-motivated with the ability to manage multiple projects in a fast-paced environment.
• Strong analytical skills with experience interpreting marketing metrics and audience data.
• Experience working in journalism, news media, podcasting, documentary production, or creator-led media.
• Experience growing subscription-based businesses, memberships, or digital communities.
• Familiarity with YouTube Studio, Meta Business Suite, Google Analytics, email marketing platforms, and social media management tools.
• Experience running paid advertising campaigns on Meta, YouTube, Google, or X.

Qualifications

• Passion for investigative journalism, independent media, and storytelling that drives public accountability.
• Increase monthly viewership of On the Inside and My Price is My Life across all digital platforms.
• Grow paid subscription memberships through measurable organic and paid marketing campaigns.
• Consistently publish high-quality short-form content that expands audience reach and engagement.
• Improve subscriber conversion rates, watch time, and audience retention.
• Strengthen O'Keefe Media Group's brand awareness and digital presence while supporting revenue growth through audience expansion.