Marketing Coordinator

About the role

We’re looking for an enthusiastic Marketing Coordinator to join our team at our Support Office in Drummoyne, NSW. This role focuses on coordinating and delivering marketing strategies for new service openings while supporting the ongoing growth of our existing network of early learning centres across Australia.

Responsibilities

• Support the development and execution of integrated marketing strategies for new service launches, driving brand awareness, enquiries, and occupancy growth from pre-opening through to service stabilisation.
• Create tailored local area marketing plans aligned to market opportunities, family needs, and business objectives.
• Partner closely with New Services, Area Managers, and Service Leadership Teams to successfully position and launch services within their local communities.
• Support service leaders to actively participate in launch activities, community engagement initiatives, and local networking opportunities to maximise market presence and growth.
• Identify and leverage local market opportunities, community partnerships, and engagement strategies to strengthen brand awareness and build sustainable enquiry pipelines.
• Plan and deliver community activations and local marketing initiatives that support service growth and community connection.
• Monitor, analyse, and report on marketing performance, enquiry generation, and occupancy outcomes, using data-driven insights to inform strategic decisions and continuous improvement.
• Evaluate campaign effectiveness and return on investment, providing recommendations to optimise performance and achieve growth objectives.
• Build strong relationships across operational, leadership, and external stakeholders.
• Ensure marketing investment and media planning are aligned with market conditions, business objectives, and budget requirements.
• Maintain high-quality marketing communications and ensure consistency of brand messaging across all touchpoints.

Requirements

• 3–5+ years’ experience in a marketing coordination or assistant marketing manager role.
• Demonstrated experience delivering local area marketing and integrated marketing campaigns.
• Experience coordinating multiple projects with competing deadlines.
• Strong understanding of marketing principles, campaign management, and lead generation.
• Strong stakeholder management and relationship-building capabilities.
• Highly organised with exceptional attention to detail.
• Proficiency in Microsoft Office Suite and Canva.

Benefits

• Join a national organisation experiencing significant growth.
• Be part of a collaborative and supportive Marketing team.
• Play a key role in launching new early learning services across Australia.
• Work on meaningful campaigns that help families discover exceptional early education.
• Hybrid working arrangement (3 days in the Support Office) with opportunities for professional growth and development.