Marketing Coordinator

Voted “Business of the Year” 2018 and one of the “Fastest Growing Companies in the Triad” 2019–2022, Bethany Medical is the largest independent, established multi-specialty group in Central North Carolina. Our mission is to provide excellent care through a multi-specialty approach from prevention to intervention of potentially life-threatening health problems.

Bethany Medical operates thirteen locations across Greensboro, High Point, Winston-Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy, offering urgent care, primary care, diagnostic testing, outpatient ancillary, and specialty care services. The Lenny Peters Foundation, our affiliated 501(c)(3) nonprofit, assists those in need locally and globally.

Responsibilities

• Create and drive marketing deliverables with a focus on digital and ad-print activities for Bethany Medical and occasionally The Lenny Peters Foundation.
• Develop marketing and advertising content, including internal marketing for provider onboarding, TV roll content, patient emails, signage, and other requested materials.
• Handle content creation, implementation, analytic interpretation, and recommendations for Google and other paid campaigns.
• Assist in content creation for social media calendars and post weekly on social platforms.
• Prepare and distribute a monthly newsletter covering events, innovative programs, and special activities.
• Manage and fulfill the marketing department’s collateral literature promptly.
• Order marketing materials from vendors and update shared budget files.
• Maintain company website updates, including provider and content additions, and coordinate with the SEO manager.
• Assist in planning public events for Bethany Medical and The Lenny Peters Foundation.
• Represent both organizations at public events, conferences, and occasional Saturday or weekday evening activities.

Requirements

• Bachelor’s degree in marketing, communications, or public relations preferred; minimum of two years of experience.
• Strong knowledge of Canva and Adobe software, and proficiency with digital marketing tools and platforms.
• Experience in healthcare or a related field preferred, but not required.
• Nonprofit experience preferred, but not required.
• Proficiency in Microsoft Office, especially Excel.
• Ability to work quickly under tight deadlines and manage multiple projects.
• Strong interpersonal, organizational, communication, and presentation skills.

Benefits

• Employee medical, dental, and vision insurance; family coverage available at a discounted rate.
• Employee life insurance and short-term disability.
• Generous PTO and company-paid holidays.
• 401K with employer matching.

About Bethany Medical

With over thirty-five years of service, Bethany Medical employs over sixty providers and 535+ staff across sixteen medical specialties. Our board-certified physicians and providers are known for delivering prompt, personalized care.

About the Triad

The Triad area—including Greensboro, Winston-Salem, High Point, and surrounding communities—is home to 1.9 million residents and offers a high quality of life with arts, entertainment, recreation, shopping, and dining. Located one hour from the mountains and three hours from the beach, the Triad features convenient access via Piedmont Triad International Airport and is home to eighty-five colleges and universities, including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, and Guilford College.