Marketing Coordinator
About Newfire Global Partners
Newfire Global Partners is a leading technology firm specializing in building transformative software solutions for innovative companies worldwide. With a presence across four continents, Newfire Global brings deep expertise in digital healthcare, AI-driven analytics, and enterprise technology. The firm is known for delivering scalable, high-impact solutions and fostering a collaborative, innovative, and inclusive culture. Founded by serial entrepreneurs, Newfire Global is fully funded with a stable client base and a mission to improve the quality of care for patients through purpose-driven technology.
About the Role
Newfire Global Partners is seeking a Marketing Manager to serve as the operational and creative backbone of the marketing team. This role ensures all content, campaigns, and brand outputs are delivered on time, on brand, and with consistently high quality. It is commercially minded, with a focus on driving qualified prospects toward conversation, opportunity, and booked revenue. The role bridges strategy and execution, supervising day-to-day team output while positioning Newfire as a credible authority in high-impact industries.
Responsibilities
- Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
- Partner with the Digital Marketing Manager to build campaigns that generate qualified leads, feed nurture programs, and convert interest into sales conversations.
- Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts, and guiding the development of high-value content assets.
- Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
- Act as the connective layer between the marketing team and other departments, ensuring clear communication and aligned priorities.
- Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy, and audience relevance before final approval.
- Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance.
Requirements
- 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment.
- A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline.
- Experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals.
- Strong content instincts with the ability to review and refine AI-generated copy, social assets, and multimedia content for accuracy and impact.
- Hands-on experience with social media strategy, including platform-specific content planning, scheduling, and performance analysis.
- Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts, and guiding long-form content from concept to publication.
- Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business.
- Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources.
- Strong project management skills with the ability to manage timelines and communicate proactively across teams.
- Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.
Nice to Have
- Experience marketing within the healthcare, health tech, or enterprise software industries.
- Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
- Experience supporting sales enablement efforts.
- Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.
Pay
Total compensation for this role is market-driven, with a salary range of $90,000 - $100,000. Base pay is determined based on a candidate's skills, expertise, and experience.
Benefits
- Comprehensive medical, dental, and vision coverage.
- Health spending accounts and voluntary benefits.
- Leave of absence policies and Employee Assistance Program (EAP).
- 401(k) program with employer contribution.
- Flexible work schedules and time-off policy.
- Company-provided equipment for all new full-time US-based remote employees.