Marketing Coordinator

About the role

This position is based out of the Raleigh, NC office and is primarily responsible for supporting marketing efforts across the Mid-Atlantic Region. This role requires collaboration with regional teams and may involve travel to these locations and other areas within the region as needed.

Responsibilities

• Coordinate with signage vendors to ensure timely production and installation of signage for communities, models, and events.
• Facilitate requests made by Sales leaders including off-site signs, model signage, and directionals.
• Maintain market home inventory on the website and assist with other website updates.
• Coordinate professional photography of communities, market homes, amenities, area, and points of interest.
• Plan, attend, and support community events and New Home Advisor led activities.
• Audit and evaluate community presence, signage, sales centers, and website for brand consistency, accuracy, and improvement opportunities.
• Serve as liaison between sales management and shared services to brainstorm and request market and community level email campaigns.
• Organize, manage, and order inventory of branded promotional items.
• Create and manage promotional flyers, community information sheets, and collateral for New Home Advisors.
• Introduce Basecamp to and review the Marketing Guidebook with New Home Advisors.
• Attend monthly sales and marketing meetings, quarterly business plans, and new community launch and additional market meetings periodically in each of the markets.
• Prepare and submit Parade of Home entries.
• Assist Regional Marketing Manager with essential marketing duties and preparation for meetings as needed.
• Assist with obtaining social media content and video production as needed.
• Travel regularly to all applicable markets.
• Escalate projects to shared services and act as a liaison between local markets and shared service marketing team.

Requirements

• High energy, good written & verbal communication skills.
• Bachelor's degree (B.A.) from a four-year college or university preferred; or one to two years related administrative experience and/or training; or equivalent combination of education and experience.
• Building industry experience a plus.

Skills

• Microsoft Office Suite (Excel, Word, Outlook)
• Foxit PDF Editor
• Ability to learn KOVA software, HubSpot, Basecamp
• Canva