Marketing Coordinator

Class/Group: Hourly/Non‑Exempt, Group III | Reports to: Marketing & Data Systems Manager | Pay Range: $20.00‑$25.00 /hour | Status: Year‑round, Full‑Time

Job Summary

The Marketing Coordinator is a core member of the Mission Ridge marketing team and carries out much of its day‑to‑day work. Reporting to and taking direction from the Marketing & Data Systems Manager, the role handles hands‑on production across social media, photo and video, email, the website and app, and signage, keeping guest‑facing information accurate and on‑brand. The Manager sets priorities, strategy, and approvals; the Coordinator executes them and keeps the daily work moving. As the team’s daily workload shifts toward this position, the Coordinator also lends marketing‑adjacent support to general resort operations. The ideal candidate is organized, detail‑oriented, a strong communicator and content creator, comfortable with digital media and AI tools, and genuinely enthusiastic about skiing, snowboarding, and the outdoor lifestyle.

Essential Responsibilities

• Work under the direction of the Marketing & Data Systems Manager, executing the daily marketing plan, following agreed priorities and brand standards, and escalating decisions, new ideas, or items outside the plan for approval.
• Create, schedule, and manage day‑to‑day social content and community engagement across Facebook, Instagram, Threads, and other platforms, following the calendar and direction set by the Manager.
• Capture and edit photos and video of conditions, terrain, events, and guests for immediate and future marketing use.
• Build and send email campaigns and keep website and app content current and accurate, based on the plan and approvals from the Manager.
• Produce and update digital signage and in‑resort print materials.
• Promote and cover on‑mountain events and promotions, capturing live content and assisting staff as needed.
• Apply Mission Ridge’s voice and brand standards consistently across every channel in daily production.
• Provide marketing‑adjacent support to general resort operations and coordinate across departments for timely, cohesive messaging.
• As needed, provide occasional support for marketing efforts at Blacktail Mountain, especially in the summer months (secondary duty).

Qualifications

• Schedule flexibility: able to work early mornings, weekends, and holidays as needed during the season.
• Strong verbal and written communication skills for content creation and guest‑facing updates.
• Attention to detail to ensure accuracy and consistency across all content and messaging.
• Proficiency with social media platforms including Facebook, Instagram, Threads, X, YouTube, and others.
• Experience with DSLR and action cameras (e.g., GoPro) and with photo, video, and design tools.
• Technical and AI skills: proficient in Google Sheets, Docs, Gmail, and comfortable using AI tools to speed up content and routine tasks.
• Organizational ability to manage multiple projects and deadlines in a fast‑paced environment.
• On‑snow ability: comfortable skiing or snowboarding to gather content (preferred).
• Passion for skiing, snowboarding, and the outdoor lifestyle.
• Education/Experience: high school diploma or equivalent required; associate’s or bachelor’s degree or coursework in marketing, communications, digital media, or related field preferred; 1‑2 years of related experience and/or training, or an equivalent combination of education and experience.

Physical Demands

• Seeing – Regularly: must be able to read reports and use a computer.
• Hearing – Regularly: must be able to hear well enough to communicate with coworkers.
• Standing/Walking – Frequently: consistent and constant standing and walking while in operation.
• Climbing/Stooping/Kneeling – Occasionally.
• Lifting/Pulling/Push­ing – Occasionally: must be able to lift a minimum of 50 lb.
• Fingering/Grasping/Feeling – Regularly: must be able to write, type, and use a phone system.

Work Environment

The Marketing Coordinator works in a mix of indoor office settings and outdoor mountain environments. Outdoor duties often take place in winter weather conditions, including cold, wet, or snowy environments. The pace is fast, especially on weekends, holidays, and during events. Mission Ridge maintains a drug‑ and alcohol‑free workplace and a non‑smoking facility. Hours may fluctuate due to the seasonal nature of the ski industry, and weekend and holiday work is expected. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.