Marketing Coordinator
Campaign Management & Execution
Develop, implement and manage marketing campaigns for agency and record label projects.
Coordinate campaign development and execution across internal teams, clients and external partners.
Build project timelines, content calendars and campaign workflows.
Support team processes in creating digital tools/assets and managing campaign tactics.
Digital & Social Marketing
Manage social media strategy, messaging and assets for client projects, with a focus on releases, streaming and concert promotion.
Advise clients on social and digital best practices and audience growth strategies.
Research and coordinate outreach to online influencers, creators and playlist curators.
Support content creation, asset development and repurposing as needed.
Manage ongoing social and digital communications for MPG internal website and social channels.
Reporting & Analytics
Track and report on social, digital, streaming and promotional campaign performance.
Analyze client channel performance and recommend optimization opportunities.
Manage client CRM and campaign reporting.