Marketing Coordinator

Key Responsibilities

• Incentive Coordination & Creative Deployment
• Coordinate with dealerships monthly to gather sales / service incentives and offers.
• Write compelling marketing copy and legal disclosures for promotional content.
• Cook up Manufacturer compliant creative for websites, social, and email campaigns.
• Traffic finalized offers to relevant marketing and media partners.
• Website & Compliance Management
• Understand manufacturer guidelines and maintain documentation for per-approvals.
• Audit dealership websites (desktop and mobile) to ensure compliance with Manufacturer and brand guidelines.
• Audit and Content Management of external channels like Apple, Google, Facebook, etc.
• Maintain consistent brand identity, including up-to-date logos and messaging.
• Work closely with marketing teams and media agencies to ensure compliant materials and websites.
• Creative Project Management
• Manage the creative development and publishing process for marketing assets, including website banners, website specials, emails, and display ads.
• Submit and track creative tasks using project management software.
• Marketing Channel Administration
• Provide administrative support for digital marketing platforms including:
• Google Analytics, Google Business Manager, Google Search Console, Google Tag Manager
• Facebook Business Manager, Yext, and additional tools as required.
• Social Media Support
• Support and maintain dealership and brand social media profiles (Facebook, Instagram, LinkedIn, etc.).
• Email Marketing
• Manage the execution of email campaigns: creative assembly, list segmentation, and deployment.
• Track performance and compile monthly reports.
• Collaborate with email agencies for creative development, approvals, testing, and submission.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 2 years of experience in a marketing or advertising role.
• Strong organizational skills and attention to detail.
• Experience with digital marketing platforms such as Google Analytics, Google AdWords, and social media platforms.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite.