Marketing Coordinator

About the role

At McDermott Will & Emery, we celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

Responsibilities

• Execute marketing tactics that align with business goals by partnering and collaborating with internal stakeholders, including business development, digital marketing, Martech, content, PR, creative, internal communications, and brand teams
• Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture email efforts for continual engagement (welcome, subscriber, pre- and post-event, lead gen nurtures), event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc., – all designed to drive awareness, engagement, and to nurture leads
• Support new lawyer integration and maintain existing lawyer bios, including writing and optimizing bios for the website
• Analyze data to continually evaluate performance, using KPIs to assess effectiveness across digital channels using tools such as Salesforce, Google Analytics, Eloqua and others
• Leverage dashboards to evaluate and report on campaign success
• Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities

Requirements

• Bachelor’s degree
• At least three (3) years of related work experience
• Knowledge of content management systems, marketing technology software, email marketing platforms, and social media platforms
• Strong and concise written, verbal and presentation skills
• Strong time management, attention to detail, organizational skills, and the ability to balance multiple high-profile projects and relationships in a fast-paced environment
• Ability to function effectively both independently and as a member of a team
• Ability to work under tight deadlines and prioritize responsibilities
• Relevant B2B marketing experience; healthcare or government affairs experience preferred
• Self-starter

Pay

Target Hiring Range: $72,000 – $99,000. Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location.

Physical Demands And Work Environment

• While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
• Employee must occasionally lift up to twenty (20) pounds

Typical indoor office environment.