Marketing Coordinator

About the role

Mayersohn Law Group is growing, and we’re seeking an organized, creative Marketing Coordinator to support day-to-day marketing tasks, social media content, reporting, and event-related marketing activities. This role is ideal for someone early in their marketing career who enjoys content creation, organizing information, supporting campaigns, and helping maintain a consistent brand presence across platforms. You’ll work closely with leadership and the marketing team to execute marketing initiatives, manage social media calendars, and support event-driven promotional efforts.

Responsibilities

• Marketing Coordination & Campaign Support
• Aid in day-to-day marketing initiatives and promotional campaigns.
• Create, schedule, and publish content across all firm social media platforms.
• Edit and repurpose in-office or event-related content for social media use.
• Maintain the marketing content calendar and ensure timely execution of posts and campaigns.
• Produce marketing materials such as graphics, flyers, landing pages, and email content.
• Conduct trend and competitor research to guide content strategy.
• Develop and refine digital campaigns to increase high-quality inbound leads.
• Cook up and refine digital campaigns to increase high-quality inbound leads.
• Cook up and refine digital campaigns to increase high-quality inbound leads.
• Coordinate with leadership on campaign updates, content needs, and new initiatives.
• Marketing Reporting & Analytics
• Maintain accurate lead-source tags and campaign tracking across platforms.
• Track and analyze marketing metrics, including Google Ads, LSA, Google Analytics, website analytics, and referral sources.
• Provide daily, weekly, and monthly accurate reporting to leadership to support data-driven decisions.
• Monitor lead-generation performance and optimize campaigns to increase qualified leads.
• Monitor key performance indicators for internal efforts and external vendors.
• Branding, Positioning & Content
• Uphold and maintain the firm’s brand identity across all platforms.
• Manage the design and publishing of digital and printed media, including brochures, welcome packages, marketing emails, website content, SEO updates, email campaigns, podcasts, YouTube, and social media initiatives.
• Build and manage the firm’s online reputation through testimonials, reviews, and community engagement.
• Ensure compliance with Florida Bar advertising rules and firm tone guidelines.
• Conduct market research to understand client demographics, industry trends, and competitive positioning.
• Identify new opportunities and adjust marketing strategies based on market conditions.
• Vendor & Budget Management
• Evaluate and oversee marketing vendors (PPC, SEO, video, lead-gen, etc.).
• Monitor vendor performance and maintain a regular meeting cadence.
• Track marketing expenses and ensure cost-effective execution of initiatives.

Qualifications

• Strong organizational and administrative skills, with the ability to manage multiple tasks.
• Comfort using technology and learning new marketing tools; familiarity with Canva or similar platforms.
• Some experience with CRM tools, marketing systems, or social media management (helpful but not required).
• Clear communication skills and ability to collaborate across departments.
• Strong attention to detail and good habits for checking data accuracy.
• Ability to work independently, solve straightforward problems, and support leadership.
• Availability to work after hours occasionally for firm events.

Preferred Experience

• Using Google Ads, Local Services Ads, Clio Manage, Quo, or Clio Grow (not required—training provided).

About Mayersohn Law Group, P.a.

Mayersohn Law Group, P.A. is an AV-rated, NAMWOLF-certified South Florida law firm known for excellence in litigation. Founded by Leah Mayersohn, a former prosecutor with decades of high-stakes trial experience, the firm represents clients in Criminal Law, Family Law, Real Estate, and Commercial Litigation. Our mission: Relentless where it matters. Deliberate at every turn. We pursue outcomes with tenacity while applying thoughtful, strategic judgment at each step. We are guided by our PATHS values: Purposeful: Every action is intentional and moves the case forward Accountable: We take ownership from intake through resolution Trustworthy: We handle every matter with discretion and care Honest: We communicate clearly, directly, and truthfully Strategic: We apply sound judgment and real-world thinking to every case Our team works in a direct, fast-paced, solutions-focused environment. We value professionals who communicate clearly, accept candid feedback, and stay focused on achieving results while supporting our systems and operations.