Marketing Coordinator

About the role

The Marketing Coordinator develops marketing plans for each store, works directly with the VP of Marketing, and coordinates company-wide marketing activities including advertising, direct mail, printing, promotions, customer events, and trade shows.

Responsibilities

• Develop marketing plans for each store
• Work directly with the VP of Marketing and assist with local and national advertising and branding efforts
• Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials, and track marketing promotions
• Assist the VP of Marketing in the planning, developing, and coordinating of all marketing strategies and plans
• Interface with regions to identify marketing and sales opportunities and resolve potential issues
• Maintain strong vendor relationships with various marketing partners including ad agencies, technology partners, and public relations firms
• Absorb responsibility for planning, organizing, and executing industry trade shows and special events
• Conduct analysis of potential marketing programs, market research, and industry competitive information analysis
• Be current on publications and industry-related information that impacts the company's marketing position, image, and competitiveness
• Other duties as assigned

Key Result Areas

• Development of effective marketing plan and management of that plan
• Knowledge of marketing and event planning practices and techniques, public relations philosophy, and customer relations
• Ability to work independently
• Ability to develop, coordinate, and evaluate complex projects and activities
• Efficiently respond in a calm and effective manner to a variety of demands and projects
• Demonstrate effective verbal and written communication skills
• Ability to establish and meet deadlines
• Establish and maintain good working relationships with all levels of the organization and the public
• Use office automation tools to prepare a variety of documents, reports, and records
• Work independently and make sound decisions

Skills & Requirements

• Marketing planning skills in areas of analysis and selection of appropriate tactical elements to meet goals
• Highly organized approach
• Effective telephone and team skills a must
• Strong communication and interpersonal skills with the ability to work under pressure of multiple deadlines and demands from a wide variety of personalities and job functions
• Writing skills and ability to be creative
• Computer skills including Word, Excel, PowerPoint, Publisher
• May require a bachelor’s degree with two to four years of experience in the field or in a related area
• Some travel required