Marketing Coordinator

About the role

M/I Homes has been building new homes of outstanding quality and superior design for more than 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes operates in 17 markets across the United States. The role assists marketing leadership with the processing, development, and distribution of personalized and community‑specific marketing materials, and supports the division with full management of MLS and website coordination.

Responsibilities

• Organizes and processes work requests from New Home Consultants.
• Produces job requests and coordinates with corporate marketing on the development of the materials.
• Supports the inventory home marketing program by processing website updates, tracking completion dates, labeling photos to upload, uploading interactive floorplans, and reviewing pricing for accuracy.
• Manages, maintains, and audits the MLS content.
• Partners with accounting to update new inventory homes, entering the data (descriptions, floorplans, photos, etc.) accordingly.
• Organizes and prioritizes changes to home listings status.
• Coordinates photoshoots and virtual tours with internal and external partners.
• Assists the Sales Team in assessing marketing needs and developing individual marketing plans, including identification of new marketing venues and ideas to drive traffic to communities.
• Assists with the ordering of closing gifts.
• Plans monthly email marketing for the communities in collaboration with corporate marketing.
• Assists with social media content ideas for new home consultants and communities.
• Coordinates and executes realtor functions and community events.
• Organizes new model/community grand opening events, including catering and entertainment.
• Coordinates new model sales‑center set‑up with corporate/signage company.
• Assesses, orders, and maintains community and sales‑center signage.
• Verifies marketing invoices.
• Coordinates/updates all sales subscriptions, dues, and awards with HBA.
• Purchases promotional items and distributes them to the sales team for special events.
• Assists with special projects as requested and performs additional duties as required.

Requirements

• 4‑year degree in Marketing or a related field preferred.
• 2‑4 years of relevant experience.

Skills

• Creative thinker and problem solver.
• Self‑motivated with a persuasive, enthusiastic, and customer‑service oriented personality.
• Strong negotiation and organizational skills.
• Detail‑oriented aptitude.
• Excellent verbal and written communication skills for high interaction with a variety of internal and external stakeholders.
• Decisiveness, good judgment, and strong problem‑solving and analytical abilities.

Benefits

• Medical, dental, and vision coverage.
• Paid time off and paid holidays.
• Paid parental leave.
• Traditional and Roth 401(k) options.
• Profit‑sharing plan.
• Employee home purchase plan.
• Comprehensive benefits package supporting diverse talent and inclusive workplaces.