Marketing Coordinator

Key Responsibilities

• Create and manage content for email, web, social media, presentations, product literature, and internal communications.
• Support sales teams through presentations, customer collateral, case studies, customer communications, and sales enablement materials.
• Manage campaigns using HubSpot Marketing Hub, including email marketing, workflows, landing pages, forms, segmentation, and reporting.
• Monitor and analyze campaign performance using HubSpot, Google Analytics, and other digital tools to support ROI-based marketing decisions and continuous improvement.
• Cook up website updates, social media initiatives, and lead generation activities.
• Plan and support trade shows, customer events, and employee engagement activities that strengthen both our brand presence and company culture.
• Utilize AI-powered tools to improve content creation, workflow efficiency, reporting, and marketing execution.
• Proactively identify opportunities to enhance customer experiences, communications, and marketing processes while ensuring brand consistency across all channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 3–5 years of marketing experience, preferably in a B2B, manufacturing, industrial, or technology environment.
• Hands-on experience with HubSpot Marketing Hub and marketing automation platforms.
• Strong writing, editing, and communication skills.
• Experience supporting sales organizations through marketing materials and customer communications.

Technical Skills

• HubSpot Marketing Hub (email campaigns, workflows, reporting, landing pages, segmentation).
• Google Analytics, SEO, and content management systems.
• Microsoft Office, Canva, and/or Adobe Creative Suite.
• Experience with AI tools such as ChatGPT, Microsoft Copilot, Adobe Firefly, or similar platforms.
• Photography, videography, and basic photo/video editing experience preferred.