Marketing Coordinator

About the role

The Marketing Coordinator is a hands-on campaign and marketing operations role responsible for turning IBJ Media’s marketing strategy into high-quality, measurable execution across its portfolio of brands and products, including the Indianapolis Business Journal, Inside INdiana Business, The Indiana Lawyer, the IBJ Media Podcast Network and 50+ events annually. This position coordinates campaigns from brief through execution, manages timelines and cross-functional workflows, develops compelling marketing copy, supports email, web, social and paid media execution and uses performance data to continuously improve results.

IBJ Media has been providing thoughtful, in-depth business reporting in central Indiana since 1980 when Indianapolis Business Journal launched. Since then, the company has evolved and expanded to include several local and statewide news brands such as Indiana Lawyer and Inside INdiana Business. Under local ownership, IBJ Media has grown into the most important news source in Indiana with dozens of events, publications, email newsletters, podcasts, a TV show and radio broadcasts. Website: https://www.ibjmedia.com

Responsibilities

• Develop and execute integrated promotional and marketing campaigns that drive growth across IBJ Media’s 50+ annual events, subscriptions, newsletters, podcasts, products and other strategic initiatives through email, web, social, paid media and other relevant channels.
• Coordinate campaign execution across departments, establishing timelines, managing dependencies and approvals, and ensuring campaigns launch accurately and on schedule.
• Stay current on digital marketing trends, platform updates and emerging AI tools, identifying opportunities to improve campaign execution, productivity, copywriting and audience engagement.
• Translate business and campaign objectives into clear marketing briefs that define the target audience, key message, value proposition, offer, call to action, channels, timeline and success metrics.
• Develop and manage campaign briefs, schedules, tasks, dependencies and approvals in Asana.
• Serve as the primary marketing copywriter for IBJ Media campaigns, developing persuasive copy for subscription advertising, event promotions, email, ads (print, digital and broadcast), websites, landing pages, social media, releases and other promotional channels.
• Identify opportunities to repurpose IBJ Media events, editorial coverage, podcasts, video and other content into engaging promotional assets across channels.
• Review and improve existing campaign creative and copy to strengthen clarity, relevance and improve results.
• Proofread marketing materials for accuracy, consistency and brand alignment.
• Support the development and implementation of audience segmentation, testing and optimization strategies to create targeted email and digital campaigns that drive audience and revenue growth.
• Make routine edits to promotional email and web copy, templates, images, links, buttons and formatting using basic HTML and CSS when needed.
• Apply basic SEO principles to marketing content, including headlines, metadata, keywords, links and on-page optimization.
• Publish and maintain marketing content across IBJ Media websites and landing pages, ensuring accuracy, usability, mobile responsiveness and conversion effectiveness.
• Use email, website, social, paid media and other marketing analytics tools to track campaign performance and identify opportunities for improvement.
• Develop campaign tracking using UTM parameters and other measurement tools as appropriate.
• Prepare concise reports outlining results, insights and recommendations.
• Support execution and optimization of paid and organic social campaigns, including audience targeting, budgets, placements, copy and creative variations.
• Write and schedule social media content across multiple channels and brands.
• Coordinate with external vendors and partners as needed to support campaign production, media placement, printing, digital advertising and other marketing deliverables.
• On-time, accurate and cross-functional execution across the annual marketing and event portfolio
• Subscription acquisition and conversion
• Event registrations, ticket sales and revenue growth
• Newsletter and podcast audience growth
• Email and landing-page conversion (nominations, purchases, etc.)
• Paid-media efficiency and return on advertising spend
• Campaign performance against established goals and KPIs
• Quality,