Marketing Coordinator

Social Media & Content

• Manage HEA's social media presence on Facebook, Instagram, TikTok, and LinkedIn — content calendar, posting, and community engagement.
• Partner with clinic locations to capture location-specific content, provider features, and patient stories.
• Create original graphics, reels, short-form videos, and static posts using Canva and Adobe Creative Suite.
• Maintain performance analytics and adjust strategy based on engagement, reach, and conversion data.
• Stay current on social media trends, platform updates, and healthcare/retail marketing best practices.

Optical Retail Marketing

• Partner with the optical team on branding, promotional campaigns, and frame line launches.
• Develop in-store signage, point-of-sale materials, social content, and digital promotions to drive optical sales.
• Cook up seasonal and trunk show promotions across optical locations.
• Support brand consistency between the medical practice and the optical retail experience.

Creative & Print Production

• Design and produce in-house marketing collateral — flyers, brochures, signage, patient education pieces, and event materials.
• Maintain brand standards across all printed and digital assets.
• Manage print vendor relationships, proofs, production timelines, and distribution to clinic locations.
• Build and refine reusable templates for organization-wide use.

Digital, Web & Vendor Management

• Serve as the internal point of contact for the company website and external web vendors; coordinate updates, content additions, and provider page changes.
• Partner with digital vendors on geofencing, paid social, display, and other digital advertising campaigns.
• Support SEO and SEM efforts and monitor performance across digital channels.
• Maintain accurate online listings, directories, and review platforms across all clinic and optical locations.

Strategy & Reporting

• Contribute to overall marketing strategy, campaigns, and annual planning alongside leadership.
• Partner with clinic-level staff across locations to roll out marketing initiatives consistently.
• Track campaign performance and prepare clear, structured reporting for the executive team.
• Identify opportunities to strengthen HEA's market position and patient and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).
• Three to five years of marketing experience with a strong social media and digital content portfolio.
• Demonstrated graphic design skills with proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating short-form video content and reels.
• Comfortable managing vendor relationships and external creative and digital partners.
• Strong project management skills with the ability to balance multiple concurrent initiatives.
• Excellent written and verbal communication skills.
• High attention to detail and strong organizational skills.
• Healthcare, optical, or multi-location retail marketing experience preferred.
• Familiarity with HIPAA-compliant marketing practices preferred.
• Working knowledge of geofencing, SEM/SEO, paid social, and digital advertising platforms preferred.
• Experience with website CMS platforms such as WordPress preferred.
• Photography and basic video editing skills preferred.