Marketing Coordinator

Responsibilities

• CRM Administration (Salesforce): Promote platform adoption and consistent usage, serving as the primary resource for all CRM-related inquiries. Identify and implement process improvements to enhance workflow efficiency, user experience, and alignment with evolving business requirements. Collaborate with QuickBase stakeholders to ensure accurate data integration and system interoperability.
• Website Content Management: Edit and update website copy and content on a quarterly basis. Monitor and manage the company’s digital presence and reputation across all online channels. Ensure content is accurate, consistent, and aligned with brand messaging.
• Presentation Development: Assist with the creation and updating of PowerPoint presentations for internal and external use. Ensure consistency with Hillwood branding and messaging standards. Research and implement new technologies to enhance presentation quality and effectiveness.
• Marketing Collateral & Data Maintenance: Update and maintain marketing materials, including brochures and flyers. Track and refresh state, regional, and development statistics and rankings quarterly. Partner with the design team to ensure visual consistency and adherence to brand standards.
• Social Media Engagement & Content Creation: Monitor social media platforms, respond to audience interactions, and engage with relevant content. Manage B2C social media activities for Alliance Town Center. Assist in gathering and creating content for organic social media and digital marketing campaigns. Cross-post stories and updates to internal communication platforms to keep associates informed.
• Corporate Email Oversight: Monitor corporate email inboxes for sales leads and community engagement opportunities. Respond to inquiries and route qualified inquiries to appropriate team members.
• Invoice Coding & Processing: Process and code invoices, ensuring alignment with approved budgets and accurate tracking for reporting purposes.
• Digital Asset Management: Organize and help manage digital assets in the Canto platform, ensuring proper categorization and tagging.
• Promotional Inventory Management: Maintain inventory of promotional items and client gifts. Order and restock items as necessary for events and client engagements.
• Event Coordination & Support: Provide support to the Customer Experience team in customer-facing events, including materials preparation and pre- and post-event setup/teardown. Provide hands-on support to ensure events run smoothly and align with company standards. Assist in meeting coordination, conference room set-up, and in-house catering as needed.

Requirements

• Strong written and verbal communication skills.
• Exceptional attention to detail and organizational abilities.
• Ability to manage multiple tasks and prioritize effectively.
• Ability to work independently and collaboratively across teams.
• Customer service orientation and responsiveness to internal and external inquiries.
• Proficiency with Microsoft Office Suite, particularly PowerPoint.
• Experience with CRM systems, particularly Salesforce, preferred.
• Experience with website content management and digital asset organization tools preferred.
• Experience in social media management and content creation.
• Background in real estate, construction, or related industry experience preferred.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience.
• 1–2 years of experience in marketing, communications, or administrative support roles.
• Experience with CRM systems, particularly Salesforce, preferred.
• Experience with website content management and digital asset organization tools preferred.
• Experience in social media management and content creation.
• Background in real estate, construction, or related industry experience preferred.