Marketing Coordinator

About the role

Join our Home and Outdoor team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere, every day. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better.

Department

Marketing – Home & Outdoor

Location

New York, NY - Hybrid (work 3 days onsite)

Schedule

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What You Will Be Doing

• Provide overall day-to-day support of the development and implementation of marketing plans and strategies for the brand.
• Execute and track digital and retail marketing campaigns, partnerships, content and manage the marketing calendar of activity and marketing budget for OXO.
• Support marketing campaign management across various channels, such as digital marketing, social media, email marketing, and traditional advertising.
• Aid in the coordination and delivery of physical and digital assets from the creative team to media agency, retailer, partner, etc.
• Audit for eCommerce and partner campaigns to ensure CLPs, PDPs, Banners, Emails, Social Posts and copy are as briefed and delivered.
• Responsible for tracking reported performance of select ad campaigns and ensuring that all performance data is warehoused.
• Schedule internal and external marketing campaign meetings as needed.
• Digital content support including social media, influencer, blog, and partnership.
• Develop influencer outreach list and assist with influencer mailings including the ordering, collation and mailing of product as well as the production of any collateral.
• Track receipt of all packages and monitor social media tools for posts/mentions.
• Work with social media managers to track campaign performance.
• Maintain and track the OXO Marketing budget.
• Coordinate new vendor setup.
• Receive vendor invoices, create, and raise POs.
• Improve and maintain billing tracking and budgeting processes; attend monthly finance meetings to report on budget shifts and updates.
• Work closely with other marketing team members on tracking budget forecasts vs. actuals and issuing accruals as needed.

Skills Needed To Be Successful In This Role

• Technical Background. Proficiency in digital marketing and social media platforms.
• Excellent written and verbal communication skills.
• Comfortable with quantitative analysis and insights- financial, marketing data/analytical statistics for consumer insights.
• Comfortable operating in a fast-moving, office environment.
• Ability to prioritize, organize, and deliver multiple projects concurrently under time of constraints.
• Naturally collaborative and energized by cross-functional teamwork.
• Proficiency in PowerPoint and Excel.

Minimum Qualifications

• Bachelor's degree in marketing, Business, Communication or related field.
• 2+ years of CPG experience.
• Authorized to work in the United States on a full-time basis.

Preferred Qualifications

• Marketing, digital, or sales experience.
• Knowledge and passion for home and food trends.

What You Will Be Paid

To Be Determined

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)
• Paid Time Off (PTO)
• Paid Charitable (volunteer) Leave
• Education Assistance

Equal Opportunity/Affirmative Action Employer

We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

About Helen of Troy

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity. At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.