Marketing Coordinator

This is a full-time in-office role based out of our Eden Prairie, Minnesota office. Occasional lifting of 10 pounds or less may be required.

Mission of the Role

As Hartfiel’s Marketing Coordinator, you will work with the Marketing Manager to write and execute product-specific email campaigns, create and manage the LinkedIn social media calendar, monitor and maintain the Hartfiel website, and ensure a cohesive brand presence across Hartfiel’s external platforms.

Requirements

• Bachelor’s degree from an accredited college or technical school
• Two to five years of related experience
• Intermediate to advanced knowledge of Microsoft PowerPoint and Adobe Suite (or other graphic design software)
• Previous experience working for a distributor is highly preferred
• Applicants may be asked to provide writing and graphic design examples at the time of interview

Responsibilities

• Develop and oversee the execution of all digital marketing efforts:
  • Email Marketing: Plan, write, design, execute, and monitor email campaigns via Constant Contact
  • Social Media Management: Create, publish, and manage content for LinkedIn (2x per week minimum). YouTube content planning and execution also included
  • Website Management: Utilize WordPress and Elementor to update the Hartfiel website with blog posts, content updates, and general maintenance. Provide upkeep for the ecommerce store, hosted on Kyklo
• Write original copy that translates technical automation solutions into clear, benefit-focused messaging
• Maintain brand consistency across channels and content
• Exhibit strong written and verbal communication skills
• Work collaboratively with various internal and external teams to identify and implement new marketing programs with solid ROI based on business justification
• Continually develop, manage, and optimize unique programs to generate sales leads and increase sales
• Independently manage both long- and short-term projects
• Handle other miscellaneous duties, such as event support, print collateral, and creation of training documentation, as assigned by supervisor
• Follow all quality processes and procedures as established by Hartfiel
• Operate within the intended framework of Hartfiel’s mission, values, and vision statements

Benefits

• Medical, Vision, and Dental Insurance
• 401k Match
• Tuition Reimbursement
• Generous PTO
• And more