Marketing Coordinator

Duties/Responsibilities

• Cook up promotional activities such as vendor days, pop-up events, and other marketing initiatives by managing communication with internal teams and external stakeholders.
• Collaborate with inventory management teams to ensure that promotional products and marketing materials are adequately stocked and distributed to meet field marketing needs.
• Provide support to marketing and sales teams by delivering promotional materials, product information, and field marketing support as needed.
• Gather data on promotional campaigns and activities, providing weekly reports on campaign effectiveness and results to inform future strategies.
• Contribute to enhancing the customer experience by ensuring that marketing initiatives align with customer service excellence.
• Manage the creation and distribution of print marketing materials, ensuring that signage and graphics are delivered to stores in a timely manner.
• Work closely with the field marketing team to strategically present products, highlighting features, benefits, and seasonal promotions to ensure a visually compelling display.
• Manage and track bulk visual merchandising and dummy packaging requests, ensuring all visual marketing materials are up to date and available when needed.

Requirements

• Excellent verbal and written communication skills, with the ability to interact effectively with team members, vendors, and clients.
• Proficiency in Microsoft Office applications (Word, Outlook, Teams) and working knowledge of Microsoft Excel for data tracking and reporting.
• Strong organizational abilities, with the capability to prioritize tasks and manage multiple tasks effectively.
• Exceptional time management skills, with the ability to meet deadlines and handle competing priorities effectively.
• Ability to independently solve problems and take initiative in resolving issues related to marketing operations and promotional activities.

Education And Experience

• A high school diploma or GED is required.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.
• 3+ years of experience in marketing, with proven success in managing promotional campaigns and supporting field marketing initiatives, is preferred.
• 3+ years of experience in logistics or inventory management is highly desirable.
• Experience in the cannabis industry or familiarity with cannabis brands and products is preferred but not required.