Marketing Coordinator
Farbman Group · Farmington Hills, MI · 3 days ago
On-siteMarketingFull-time
Responsibilities
- Listing management
- Manage new listing submissions and enter property data into the listing database (Buildout)
- Coordinate publication of listings on third-party listing services, including CoStar, LoopNet, Crexi, and ReSimplifi (CPIX)
- Keep listing data accurate and current across all platforms
- Marketing collateral
- Ensure all property marketing flyers and eblasts are accurate and conform to graphic standards
- Execute change requests on marketing flyers, aerials, and site plans
- Assist in compiling service line proposals, leasing proposals for Brokerage, and BOVs
- Signage and vendors
- Manage signage orders for listed properties
- Act as liaison with signage vendors for installation, changes, and removal
- Digital, email, and social media
- Execute all digital marketing for property listings
- Build and schedule email campaigns in Constant Contact
- Maintain an accurate email contact list, updating it regularly from CoStar and local firms as needed
- Assist in posting corporate and property-related content to social media (Facebook, Instagram, LinkedIn)
- Website management and creation
- Manage the regular update of website and marketing content across the corporate and affiliate websites, including Farbman.com and Huntington Construction
- Maintain websites for managed properties and retail centers, keeping listings, images, news, and event content current
- Create new websites for managed properties and affiliated companies as needed, from layout and design through launch
- Compose and post web content, including news center articles, images, and event updates
- Support web lead generation through SEO best practices, accurate data entry, and integration with listing and email platforms
Requirements
- Minimum 5 years prior experience
- Excellent computer skills in Microsoft Office, including Excel and PowerPoint, and Adobe Acrobat
- Strong attention to detail; accuracy in data and collateral is central to the role
- Strong organizational skills and the ability to prioritize and complete simultaneous projects with minimal supervision
- Ability to meet deadlines and work well under pressure
- Clear written and oral communication skills
- Ability to work independently and with cross-functional teams in a collaborative, professional environment
Preferred Qualifications
- Adobe Creative Suite, especially InDesign and Illustrator
- Experience with Buildout, CoStar/LoopNet, Crexi, or other commercial real estate listing platforms
- Experience with Constant Contact or a similar email marketing platform
- Familiarity with social media management for a business (Facebook, Instagram, LinkedIn)
- Experience building and maintaining websites with a CMS or website builder (such as WordPress, Squarespace, or Wix), plus basic SEO knowledge
- Interest in commercial real estate and the business environment
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Flexible spending account
- Employee assistance program
- Paid time off
- Parental leave
- 401(k) plus match