Marketing Coordinator

About the Role

Dashing Diva is seeking a highly organized, detail-oriented Omni-Channel Marketing Coordinator to support our Brand Marketing and Retail Marketing initiatives. This individual will play a key role in bringing our brand to life—both in-store and online—by partnering with internal and external Sales, Marketing, Ecomm, Product Development, Creative, and Agency partners to deliver a seamless marketing experience. This role will report to the VP of Marketing, working closely with the Associate Director, Consumer Marketing.

This role requires onsite: 3 days in the NYC office & 1 day in Port Washington office.

Responsibilities

Brand Marketing

• Assist in the development and execution of brand marketing campaigns across a variety of channels, including digital, social, experiential, and PR.
• Coordinate with creative teams, agencies, and freelancers to help produce photo and video assets.
• Support the planning, timeline management, and execution of new product launches and seasonal campaigns.
• Manage omni-channel marketing calendars (inclusive of national and retailer activations), project trackers, and cross-functional deliverables to keep initiatives on schedule.
• Support the creation of product-focused materials such as key messaging documents, product one-pagers, and product comparison tables.
• Monitor beauty trends, competitive brand activities, and consumer insights to inform marketing strategies.
• Assist with the creation of brand forecast & maintain refreshing of data.
• Send monthly recap to the team with an update on monthly performance, what franchises, designs, colors worked.

Retail Marketing

• Support the execution of Customer Marketing programs across national and specialty retailers (e.g., Amazon, Walmart, Target, Ulta, Sally Beauty, etc.).
• Coordinate updates to Product Detail Pages (PDPs), brand shops, and retailer landing pages, ensuring consistency with brand guidelines and retailer deadlines.
• Proactively identify opportunities for PDP enhancements and brand page refreshes.
• Partner with the Sales and Ecomm teams on sampling, review generation and syndication strategies.
• Assist in the planning and execution of eRetailer Media campaigns, including content routing, copy approvals, and timeline management.
• Assist the sales manager to ensure they have all marketing inputs needed to set up new product launches for Retailer.com websites.

Requirements

• 1–3 years of marketing experience in beauty, CPG or retail
• Strong project management and organizational skills with excellent attention to detail
• Comfort working cross-functionally with a wide variety of internal and external partners
• Ability to work against quick deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with project management tools (e.g., Monday.com)
• A passion for the beauty industry and a proactive, can-do attitude

Preferred Qualifications

• Experience with eRetail vendor portals (e.g., Amazon Seller/Vendor Central, Target Kiosk, Walmart SupplierOne, etc.)
• Exposure to eRetail media platforms (e.g., Amazon Advertising, Target Roundel, Walmart Connect)
• Familiarity with review syndication partners (e.g., Bazaarvoice, PowerReviews)
• Comfort navigating Nielsen and/or Tableau

Benefits

• In-office catered breakfast, lunches, and team lunches
• Team outings and team-building activities
• Health benefits (Medical, dental, vision, AD&D, Life)
• 401(k) matching
• PTOs and Company holidays
• Summer Fridays

Pay

Compensation Range: $50,000–$55,000 annually

About Dashing Diva

We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.