Marketing Coordinator

Job Description

The Marketing Coordinator supports the execution, optimization, and measurement of marketing programs across digital events, trade conferences, marketing campaigns, and demand generation channels. This role combines marketing coordination with marketing operations, working cross-functionally with our Marketing and Revenue departments, alongside our consulting agencies, to improve campaign performance, lead quality, and overall marketing effectiveness.

Key Responsibilities

• Develop and support marketing email campaigns, collaborating with internal teams and external vendors to generate Marketing Qualified Leads (MQLs), and produce relevant reporting and KPIs
• Organize marketing planning events, including trade conferences and virtual webinars, and maximize lead generation as a source of revenue and for direct hand-off to Revenue Reps
• Collaborate with our Revenue Department, including internal communications with Revenue management, obtaining Rep feedback, and accelerating launch of marketing campaigns that supports objectives for New Sales and Client Services
• Assist the VP of Marketing maintain the Marketing calendar (e.g., events, email campaigns, content schedules), proactively communicating upcoming initiatives to the Revenue department
• Drive social media growth for brand awareness and position the company as an industry leader
• Conduct QA testing and review of digital marketing initiatives, including website updates, marketing content, email campaigns, workflows, and reporting
• Participate in any additional marketing-related projects and responsibilities as assigned
• Help maintain overall data quality within the Customer Relationship Management (CRM) platform, working closely with stakeholders in revenue operations
• Develop and maintain an evolving understanding of company offerings, competitive landscape, and relevant industry trends to promote new and existing products

Requirements

• Bachelor’s degree required; preferably in marketing, business, finance, or a related field
• 3-5 years experience in marketing operations, reliable, and strong desire for growth
• Ability to manage multiple competing priorities in a fast-paced, lean corporate setting
• Ability to work independently and in a highly collaborative, team-oriented environment

Preferred

• Familiarity with CRM systems (HubSpot), Wordpress, ZoomInfo, Social media platforms, and/or other marketing tools is a plus
• Use of AI in delivering value from the marketing function both in productivity and content quality
• Experience with digital marketing and account-based marketing
• Knowledge of different design platforms (e.g., Canva or Shutterstock)
• Strong attention to detail and a proactive, problem-solving mindset
• Prior work at a growth technology business in the marketing or revenue operations discipline

Employment Details

• Reports to: Vice President, Marketing
• Position Type: Full-Time
• Location: Fully Remote, but with occasional in-person meetings (New York Metropolitan area)
• Compensation: Commensurate with experience $60k-$70k with a 15% bonus
• Benefits: Medical, Dental, Vision, Life Insurance, Flexible Spending/Health Savings Accounts, and 401(K)
• Paid Time Off: 10 Paid Holidays and 16 days of Paid Time Off