Marketing Coordinator

Complete Playground is the ultimate destination for inclusive family fun in the heart of New York City. As the largest indoor playground in Manhattan, our facility is a vibrant urban oasis featuring wall climbing, slides, interactive play zones, and a specialized fidget wall. We provide a safe, inclusive environment for kids of all neurodiverse backgrounds, including a top-notch sensory space designed to help children relax and recharge.

About the role

We are seeking a creative and energetic Social Media Marketing Coordinator to elevate our brand presence and engage our community. In this role, you will be the digital voice of our 40,000-square-foot playground, helping us become the premier household name for NYC families. You will focus on creating high-impact content, managing our social channels, and fostering relationships with local influencers to drive foot traffic and excitement. The ideal candidate has a flair for visual storytelling, a deep understanding of social trends, and a passion for the kids' or retail space.

Responsibilities

• Execute the daily posting schedule across Instagram, TikTok, and Facebook, ensuring all content aligns with our brand standards and voice.
• Capture high-energy, on-site photos and videos of our facility to showcase the magic of play, party bookings, and special events.
• Identify and engage with NYC’s top family and lifestyle creators to build an active influencer program and host on-site visits.
• Monitor social channels, respond to comments and messages, and foster a positive, interactive online community for our families.
• Support the design and distribution of weekly email newsletters to keep our members informed on upcoming promotions and events.
• Monitor engagement metrics and social KPIs, providing weekly updates on what content is resonating most with our audience.
• Assist with digital outreach to local businesses and community groups to broaden our brand awareness.

Requirements

• 1–2 years of experience in social media marketing or content creation, preferably within the kids’ entertainment, toy, or retail sectors.
• Strong understanding of social media algorithms, current trends (Reels/TikTok), and basic email marketing platforms.
• Proficiency in mobile video editing (CapCut, Canva, etc.) and a "good eye" for photography and aesthetic layout.
• Strong creative writing skills for captions, newsletters, and community engagement.
• Must be comfortable working on-site in a high-energy environment to capture "live" content and interact with customers.
• A genuine love for the world of play and an interest in creating memorable experiences for children and families.

Schedule

This is a part-time role requiring a mix of remote planning and on-site content capture (approx. 15–20 hours per week).

Benefits

• Bonus based on performance
• Employee discounts
• Flexible schedule
• Training & development
• Wellness resources