Marketing Coordinator

In 1952, Columbus Equipment Company was founded by Bill Early, a true innovator in the heavy equipment industry. Recognized today as Ohio's Dependable Dealer, the company's commitment to employees and unmatched reputation for product support excellence extends across the State of Ohio and the Midwest region. Remaining a family-owned business, Columbus Equipment has expanded into ten locations and continues to prioritize being the best in equipment, product support, customer service, and overall experience. Our employees are our most important resource, and our customers are our most important asset.

About the role

We are looking to add team members who will help us build partnerships that foster success. Whether you're embarking on a new career or bringing a wealth of experience, Columbus Equipment Company offers compelling career tracks and attractive benefit packages.

Responsibilities

• Plan, develop, create, and publish marketing content across websites, social media, email, paid digital media, and other online platforms.
• Conceptualize and design creative assets, including campaign graphics, sales collateral, signage, event materials, social media graphics, email layouts, and more.
• Help modernize and maintain the visual identity of CEC and its affiliated brands while ensuring consistent use of brand standards, voice, messaging, and imagery.
• Manage day-to-day website content and updates, including landing pages, product and service content, location information, and campaign support.
• Develop, implement, and monitor email marketing campaigns, including audience segmentation, layout, testing, scheduling, and performance reporting.
• Manage social media content calendars and publishing; monitor channel activity, engagement, trends, and customer interactions.
• Use analytics and reporting tools to evaluate website, email, social media, search, and campaign performance; translate findings into recommendations.
• Plan, capture, and edit photography and videography for equipment, jobsites, customer stories, company events, employee features, and marketing campaigns.
• Organize and maintain the company’s digital asset library and coordinate with outside creative partners when needed.
• Apply SEO best practices to digital content and support paid search and digital advertising initiatives as needed.
• Coordinate photography and video needs, including shot planning, asset organization, basic editing, and collaboration with internal and external teams.
• Prepare production-ready files and coordinate with printers, media partners, agencies, photographers, developers, and other vendors to deliver projects accurately, on time, and within budget.
• Partner with internal teams to develop marketing materials and campaigns.
• Support trade shows, association events, sponsorships, branch events, and internal communications through promotion, signage, and collateral development.
• Manage multiple projects and deadlines while maintaining strong attention to detail.
• Perform other duties as assigned by the management team.

Requirements

• Bachelor’s degree in marketing, graphic design, communications, or a related field, or equivalent professional experience.
• Three to five years of experience in digital marketing, graphic design, marketing communications, or a similar role.
• A portfolio demonstrating strong visual design, layout, typography, and brand application across digital and print work is recommended.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign; experience with Premiere Pro or other video-editing tools is a plus.
• Working knowledge of content management systems such as WordPress, email marketing platforms, social media management tools, Google Analytics, Google Search Console, and digital advertising platforms.
• Understanding of marketing fundamentals, including brand management, content development, SEO, social media, email marketing, and digital analytics.
• Strong written, verbal, proofreading, and presentation skills.
• Highly creative, organized, self-directed, and able to manage multiple priorities and deadlines in a collaborative environment.
• Experience in construction, heavy equipment, agriculture, B2B marketing, or a multi-location organization is helpful but not required.
• Ability to travel occasionally to CEC locations, jobsites, and trade shows.

Physical Requirements

• Must be able to adhere to prolonged periods of sitting at a desk and working on a computer.
• Must be able to speak and write English, and hear to communicate.
• Must be able to lift up to 15 pounds occasionally.
• Must be able to use hands to operate office equipment.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

• Health, dental, and vision insurance
• 401K
• Vacation and PTO
• Short-term disability, life, and disability insurance
• Paid holidays
• Tailored training
• Tuition assistance/reimbursement
• Succession pathway