Marketing Coordinator

About the role

Clarke Fire Protection Products, a division of Clarke Power, is recognized worldwide as a leading manufacturer of diesel fire pump engines. With manufacturing facilities in the United States and Europe and support from over 300 service dealers, Clarke has over a 60-year track record of delivering quality products throughout the world. Clarke Fire has an immediate opening for a Marketing Coordinator at our Cincinnati, OH Headquarters. This is a great opportunity for a self-motivated marketing professional to join our team!

Responsibilities

• Maintenance of Clarke’s electronic communication platforms including: the Clarkefire.com website, Clarke Fire’s intranet presence, and other communication channels.
• Aid in the production of marketing collateral such as spec sheets, brochures, video, infographics, presentations, product labels, etc...
• Support the production of multimedia content, such as videos and animations.
• Create articles for social media and our website, either by creating unique content or re-sharing article coverage from other sources.
• Assist in the creation of Sitefinity landing pages in multiple languages (English, Spanish, and French) and the day-to-day maintenance of Clarkefire.com.
• Support the implementation of SEO (Search Engine Optimization) by updating keywords, building links, recommending actions to improve page loading speeds, and helping to measure brand authority.
• Report website and social media analytics, offering recommendations to improve performance and site navigation.
• Develop the quarterly electronic newsletter while ensuring the customer and vendor contact database is regularly maintained.
• Support the planning of trade shows, meetings, and on-site coordination.
• Assist Clarke’s training department with managing class registrations, developing training aids and presentations, and certificate distribution.
• Assist team members with day-to-day marketing tasks.

Requirements

• Familiarity with Sitefinity (Preferred) or similar Content Management System.
• Strong understanding of social media platforms.
• Experience with Adobe’s Creative suite and Microsoft Office applications.
• Graphic design, animation or video development, and/or website programming experience would be helpful.
• Show excellent attention to detail, be well organized and self-motivated.
• Demonstrate the ability to work effectively under pressure with tight deadlines.
• Project management experience a plus.
• Excellent command of written English language.
• A second language is a plus.
• Some experience with an email newsletter platform (Constant Contact, MailChimp) as well as management of a global contact database is preferred.
• Familiarity with Search Engine Optimization best practices.

Experience

• Bachelor’s degree (B.A.), associate’s degree, or 1-3 years of in-person practical experience in a similar marketing role.
• Certifications in email marketing, social media marketing, project management, Adobe creative suite, marketing analytics, or other relevant certificates, a plus.

Education

Bachelor’s degree (B.A.), associate’s degree, or 1-3 years of in-person practical experience in a similar marketing role.