Marketing Coordinator

About the role

Canopy Management Group is an accredited Association Management Company (AMC) based in Springfield, MA. We partner with associations, nonprofits, professional societies, and member organizations to provide customized operational and strategic support that helps industries and communities thrive. Our work is relationship-driven, collaborative, and intentionally personalized. We support organizations across a wide range of industries by helping strengthen member engagement, leadership development, education, events, communications, and operations.

Responsibilities

• Execute marketing campaigns across digital, print, email, social media, websites, and other marketing channels for an assigned portfolio of clients.
• Create and produce marketing materials including brochures, conference programs, flyers, advertisements, presentations, signage, digital graphics, and other branded collateral.
• Write and edit short-form marketing content, including social media posts, event promotions, website updates, and basic marketing copy.
• Create and schedule social media content while maintaining each client’s unique voice and brand standards.
• Build and distribute email marketing campaigns using marketing automation and email platforms.
• Update and maintain client and company websites, ensuring content is accurate, current, and user-friendly.
• Collaborate with the internal client services team, vendors, and partners to ensure marketing projects are completed accurately and on schedule.
• Prepare conference marketing materials, promotional assets, sponsorship deliverables, and event collateral.
• Serve as a collaborative team member who is willing to jump in wherever needed to support clients and teammates.

Qualifications

• 1-3 years of experience in marketing, communications, graphic design, or a related role.
• Bachelor's degree in marketing, communications, graphic design, business, or a related field preferred; equivalent experience will be considered.
• Proficiency in Adobe Creative Suite.
• Strong design skills with an eye for branding, layout, visual hierarchy, and audience engagement while maintaining brand consistency across multiple clients.
• Experience supporting or executing marketing campaigns across email, social media, websites, print, and digital channels.
• Strong written communication skills with the ability to draft and edit marketing content for a variety of platforms.
• Experience maintaining and updating websites using content management systems such as WordPress; basic HTML knowledge is a plus.
• Experience with email marketing and marketing automation platforms preferred.
• Ability to interpret messaging goals and translate them into effective visual and written communications.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent interpersonal and collaboration skills; able to work effectively both independently and as part of a team.
• Willingness to receive feedback, continuously improve, and adapt to changing priorities.
• Exceptional attention to detail and commitment to quality.
• Proficiency in Microsoft Office, including PowerPoint and Excel.

Pay

$50,000-60,000 annual salary

Schedule

In-person in Springfield, MA with option to work 1-2 days from home per week after successful onboarding & training.