Marketing Coordinator

About the role

Coordinate and implement office, retail, and community marketing initiatives for assigned properties.

Responsibilities

• Assist in the planning and execution of promotions and events to increase traffic and engagement for the assigned properties, including office client, community, and visitor engagement.
• Oversee signage program which includes maps, directories, and retail promotional signage, if applicable. Coordinate updates regularly.
• Maintain websites and social media; track basic engagement metrics and ensure content accuracy.
• Assist in planning and execution of the assigned properties' social media campaigns throughout the year, including content creation, social partnerships, effective data tracking, and social media reporting.
• Promote and publicize new amenities and community offerings, informing the general public, office clients, and the hospitality industry.
• Proof composite campaign designs; create a wide range of different marketing materials.
• Develop and maintain positive relationships with retailers; coordinate programs and promotions and market services to retailers.
• Participate in the ideation, planning, and execution of annual office client appreciation events and promotions.
• Coordinate new office client onboarding/welcome materials and welcome events.
• Coordinate and execute events, promotions, and campaigns in assigned properties with strong attention to detail; manage vendors, timelines, and on-site delivery.
• Communicate consistently and effectively with customers, retailers, and employees to educate them on marketing programs, obtain their participation, and assist them with questions, concerns, or problems.
• Assist in creating and maintaining positive relations with office clients and retailers via regular proactive communication, meetings, and routine follow-up.
• Assist with prospecting of potential advertisers and sponsors for assigned properties and events, and support fulfillment of sponsor entitlements, advertising commitments, and requests for information.
• Liaise with office clients to support marketing goals around added amenities and activations.
• Assist in identifying and targeting appropriate community partners for mutually beneficial activations.
• Work with Marketing & Property Management team for development of annual budget. Report on quarterly forecast and variance.
• Provide support for regional marketing initiatives as assigned.
• Perform other duties as assigned.

Requirements

• BA/BS degree in Marketing, Communications, or related field required.
• Minimum of 2-5 years of experience in marketing communications, administrative support, or property management required with social media and event management experience.
• Excellent oral and written communications skills.
• Knowledge of basic web design, graphic design, analytics, and desktop publishing programs preferred (WordPress, Adobe Creative Suite).
• Ability to create timelines, exceed deadlines, and juggle many projects simultaneously.
• Ability to work independently, as well as part of a team.
• Creativity and ability to initiate ideas and develop programs.
• Flexibility with work schedule as work on nights and weekends is required when marketing events are occurring or are requiring preparation.
• Experience in providing direction to external designers, printers, and other vendors.
• Proficiency in Microsoft Office Applications.

Physical Requirements

• Involves work of a general office nature usually performed sitting, such as operation of a computer.
• Involves work of a general office nature usually performed standing, such as operation of a fax and printer.
• Involves work such as tours and onsite event execution throughout property portfolio usually performed by standing, walking, and climbing stairs.
• Involves movement between departments to facilitate work.

Internal and External Contacts

Regularly interfaces both verbally and in writing with tenant contacts, the leasing, construction, development, and financial teams, as well as external vendors, construction professionals, consultants, and the general public.

Pay

Salary range: $75,915 - $105,585. BXP offers a competitive total rewards package including base salary and annual discretionary bonus. The range represents expected base salary; compensation will be determined based on role, skills, experience, qualifications, location, and other job-related factors.

Benefits

• Medical and dental coverage.
• Retirement savings plan with competitive company match.
• Backup childcare.
• Educational assistance.
• Employee support programs.
• Generous commuter transit subsidy.