Marketing Coordinator

Serves as the operational and communications hub of the Marketing Department, managing project workflows, campus coordination, Advancement communications, Bryan Life magazine, and reporting.

Responsibilities

• Marketing Operations & Project Management
  • Manage the Marketing ticketing system, including project intake, priorities, schedules, approvals, and timelines.
  • Coordinate projects from request through completion, establishing scope, deliverables, deadlines, and next steps.
  • Maintain production calendars, project status, and department workflows.
  • Track workload, turnaround times, deliverables, and project KPIs; recommend process improvements.
  • Coordinate billing, purchasing, printing, mailing, vendors, and routine department operations.
• Campus Partnerships
  • Serve as a primary liaison between Marketing and campus departments.
  • Meet with key areas to identify needs, establish timelines, clarify deliverables, and communicate priorities to the Director of Marketing.
  • Help departments plan campaigns and communications that align with institutional goals, brand standards, and Marketing capacity.
  • Coordinate Marketing team members and resources needed to move projects forward.
• Advancement, Fundraising & Alumni Communications
  • Manage Marketing projects for fundraising campaigns, donor communications, alumni engagement, and Advancement initiatives.
  • Partner with Advancement leadership to define audiences, messaging, deliverables, and project timelines.
  • Develop and coordinate content for appeals, direct mail, stewardship pieces, donor recognition, alumni communications, invitations, and giving campaigns.
  • Build, schedule, and manage Advancement email campaigns through Charity Engine, including segmentation, testing, deployment, and performance tracking.
  • Coordinate Marketing support for Advancement events, including print, digital, video, photography, signage, presentations, and promotional needs.
  • Provide project and creative direction to ensure communications are effective, consistent, and aligned with the Bryan College brand.
  • Assist the Brand Marketing Designer with Advancement and fundraising design projects as needed.
• Bryan Life Magazine
  • Lead project management and editorial coordination for three Bryan Life issues annually.
  • Manage editorial planning, story development, interviews, writing, content collection, approvals, and production schedules.
  • Coordinate with the Brand Marketing Designer on art direction, layout, and design.
  • Coordinate and assist with Bryan Life photography, including scheduling shoots and capturing images as needed.
  • Collaborate with designers, photographers, writers, and contributors to develop compelling stories and visual content.
  • Coordinate print production and vendors through final delivery.
• Creative, Photography & Marketing Support
  • Develop creative briefs and provide project direction for Advancement, alumni, fundraising, and other assigned initiatives.
  • Coordinate with the Brand Marketing Designer to ensure projects meet communication goals, timelines, and brand standards.
  • Assist with design and production of print and digital materials as needed.
  • Assist with photography for Marketing campaigns, events, and other institutional needs.
  • Support photo and video shoots through planning, setup, production assistance, and on-site coordination.
  • Coordinate designers, photographers, videographers, writers, and vendors on integrated projects and campaigns.
• Campaign, Reporting & Department Support
  • Track email, campaign, and donor-engagement performance; recommend improvements to messaging and audience strategy.
  • Prepare dashboards, reports, and presentations for Vice Presidents, Cabinet, and the Board highlighting KPIs and campaign results.
  • Support campus-wide campaigns, executive communications, events, proofing, asset management, and special projects.
  • Assist the Director of Marketing with department planning, coordination, and other priorities as needed.
• Continuous Improvement
  • Stay current on higher education marketing, fundraising communications, alumni engagement, CRM marketing, publication management, and project management best practices.
  • Recommend improvements that strengthen communication effectiveness, donor experience, project workflows, and department efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Graphic Design, or a related field.
• Experience in marketing, communications, project management, fundraising communications, or a related field.
• Strong writing, editing, proofreading, and organizational skills.
• Experience coordinating multiple projects, stakeholders, and deadlines.
• Experience with email marketing, CRM platforms, or marketing automation; Charity Engine experience is a plus.
• Working knowledge of print and digital production processes.
• Basic graphic design and Adobe Creative Cloud skills preferred.
• Photography experience and familiarity with photo/video production preferred.
• Ability to analyze campaign performance and prepare clear reports and presentations.
• Strong interpersonal and collaboration skills.
• Commitment to the mission and values of Bryan College.
• Personal relationship with Jesus Christ and commitment to serving Him and His church.
• Endorse without reservation Bryan College’s mission and standards of conduct.