Marketing Coordinator

Responsibilities

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Provides marketing support to the community in accordance with marketing and business plans.
• Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals.
• Provides administrative support for the Sales Department.
• Attends daily sales meetings.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move-ins.
• Utilizes the sales systems to record pre-residency steps and to facilitate communication.
• Serves as liaison between new resident and community by coordinating the move-in process for new residents in an efficient and welcoming manner, as needed.
• Ensures paperwork completion, including PPOC (Physician Plan of Care), residence preparation, mover scheduling, community support.
• Sets up pendants, keys, mailboxes, cable, and coordinates storage for new residents.
• Cohorts with maintenance and operations on unit turn over (UTOs) and maintains unit availability listings for the sales team.
• Works with community sales leader to identify units to be made ready for sales pipeline.
• Aids community sales leader in scheduling and executing on events including lead generation and lead advancement events and maintaining and organizing RSVP lists for events.
• Safeguards sales office stocked with marketing information and move-in packets.
• Might request and order marketing materials through company systems.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader.
• Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and community sales leader.
• Might answer phone calls, serve as a backup for Sales, and log leads in SMS according to UP system.
• Maintains office “hot board” and prepares data for weekly and monthly reports.
• Provides sales performance information to community sales leader.
• Maintains working knowledge of the lead management system and uses to develop reports.
• Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards.
• Ensures accurate information is input into systems (e.g., Artiva, SMS, etc.).

Qualifications

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Additional education can be substituted for years of experience.

About the Role

Brookdale is a Great Place to Be: Gracious hospitality and neighborliness for our residents and families. Home-like feel and all-around comfort for residents and visiting family members. Industry leader in clinical care. Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional. Extensive corporate support including a robust training program.