Marketing Coordinator
Brandywine Realty Trust · Philadelphia, PA · 3 wk ago
MarketingFull-time
Responsibilities
- Email Marketing: Build, format, and deploy email campaigns; maintain calendar, track performance and recommend enhancements.
- Advertising: Develop content, adjust audience targeting, monitor campaigns across LinkedIn, Google Ads, CoStar, and LoopNet; support seasonal and consumer-facing campaigns; assist with billing and reporting.
- Social Media: Create, schedule, and publish content for Brandywine, Schuylkill Yards and Uptown ATX channels. Maintain relationships with relevant partners to cross-promote. Monitor engagement, analyze performance, and prepare monthly reporting.
- Administrative Support: Department project management, regular KPI reporting across marketing & PR initiatives, assist with promotional merchandise ordering and inventory management, assist with project coordination and industry/competitor trend monitoring, assist with department finances and billing.
- Content Development & Copywriting: Draft and edit content for marketing materials, websites, ads, presentations, and blog posts with guidance from Marketing Directors. Provide copy guidance and creative feedback.
- Event Support & Programming: Coordinate logistics and promotional work for marketing-driven events. Support Brandywine-hosted real estate events; manage related invoices and vendor coordination.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 1–2 years of experience in marketing, communications, or public relations.
- Proficiency in Microsoft Office and working knowledge of Adobe Creative Suite.
- Balanced of analytical and communication skills.
- Highly organized, detail-oriented, fast-paced, collaborative.
Skills
- Experience/interest in CRE, architecture, engineering, or B2B sectors.
- Familiarity with project management tools and CRM systems.
- Digital analytics experience.