Marketing Coordinator

About the role

As Marketing Coordinator, you'll support marketing initiatives across a wide range of areas, including social media, content, SEO, email, demand generation, automation, events, and brand. The role supports the execution of marketing initiatives across every channel, helps keep systems and workflows running smoothly, and supports efforts to make LayerCake Technologies a recognized and trusted MSP brand. The role calls for someone who is curious, resourceful, eager to learn, comfortable jumping into new tools and projects, and able to bring positive energy, strong follow-through, and a team-first mindset to a fast-moving environment.

Responsibilities

• Support the Marketing & Brand Manager across the marketing mix, including social, content, SEO, email, automation, and events.
• Assist in executing the company's brand strategy, messaging, and visual identity across all channels.
• Help maintain HubSpot, including list segmentation, campaign setup, workflow management, and reporting.
• Draft and publish content for social media, blogs, and websites.
• Support SEO efforts through keyword research, on-page optimization, and backlink building.
• Coordinate logistics, materials, and follow-up for trade shows and events.
• Help plan, create, and schedule content across social channels.
• Support community engagement through moderation, commenting, and sharing.
• Support SEO best practices to help the website increase ranking, citations, and mentions.
• Assist with website updates, page builds, and site performance monitoring.
• Support digital campaigns across search, social, display, and email.
• Build and maintain marketing workflows, automations, and task boards in HubSpot and Asana.
• Help keep the marketing calendar organized and projects moving on schedule.
• Support sales sequences and lead nurture campaigns.
• Assist with testing and building strategies that grow the subscriber database.
• Work with team members to create content for monthly newsletters.
• Coordinate logistics, shipping, and materials for trade shows and company events.
• Support booth setup, swag ordering, and collateral management.