Marketing Coordinator

Berkshire Hathaway Automotive is one of the largest dealership groups in America, with over 100 franchises in 10 states. The company sets the industry standard for operational excellence, financial performance, and an unmatched customer experience within franchised auto dealerships.

About the role

This position requires a self-motivated, detail-conscious administrative assistant who will support the administrative duties and marketing account management of Berkshire Hathaway Automotive affiliated dealerships and the Advertising Consultants.

Responsibilities

• Assist in pulling and collecting media performance reports such as CRM traffic reports, Call Measurement Reports, Website Analytics, and radio, television, and cable web traffic reports associated with media promotions.
• Assist all Advertising Consultants on marketing budgets, including adding flight dates to calendars and media production deadlines.
• Provide project request support for Advertising Consultants while they are traveling.
• General follow-up and management of projects in progress such as eBlasts, artwork, information requests, and Workamajig entry.
• Help with getting final approvals on eNewsletters and eBlasts from the point person at the dealership.
• Assist in the trafficking of radio and TV/cable spots for Advertising Consultants as needed.
• Work with Account Analyst to maintain and update marketing and other reports for Advertising Consultants.
• Assist Advertising Consultants with special projects including filing, creation of sales campaign one-pagers, proposals, research on competitive advertising, and other duties assigned.
• Coordinate the assignment of Call Measurement numbers and other tracking codes to measure response for dealerships on behalf of the Advertising Consultants.
• Assist with co-op documentation for media buys and provide clients and marketing managers with support as required.
• Assist with vendor sourcing as needed.
• Maintain account management files including client and contract files as needed.
• Assist with event management as assigned.
• Support Director of Marketing on various assignments and meeting preparation.
• Occasional dealership visits to understand the Marketing/Advertising Consultant role.
• Assist in pulling and completing CSI reporting on a monthly basis.

Requirements

• Bachelor’s Degree in Broadcasting/Communications, Advertising, Public Relations, or a related field.
• Proficient in Microsoft Office Suite Programs including Excel and Word.
• Ability to manage multiple projects and schedules to meet deadlines.
• Ability to adjust set priorities and adjust workflow as required.
• Interest and working knowledge of automotive sales and business principles.
• Must be extremely organized and detail-oriented.

Benefits

• Fast-paced work environment.
• Paid training and development.
• Career growth opportunities.
• Medical and dental coverage available after a 2-month period.
• Paid vacation and holidays.
• 401(k) with company match.