Marketing Coordinator

Job Qualifications/Requirements

• Bachelor's Degree in marketing, advertising, or communications preferred and 1-2 years proven experience as a marketing coordinator, banking experience preferred.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Ability to manage projects across multiple departments.
• Excellent verbal and written communication skills at all levels, including presentation skills.
• Excellent computer skills, including Word, Excel, Outlook, Microsoft Teams, and PowerPoint.
• Maintains physical and digital filing systems.
• Strong organizational skills.
• Excellent analytical skills including the ability to define problems, collect data, establish facts, and draw conclusions.
• Works with sensitive information with discretion to maintain confidentiality and security and ensure compliance with privacy policies and regulations.

Administrative functions

• Manage distribution and inventory of marketing materials (e.g., posters, flyers) across branch locations.
• Serve as a primary contact for branch inquiries related to marketing support and materials.
• Create and manage shipping logistics, including generating labels and tracking delivery of marketing assets.
• Support sponsorship and donation programs, including tracking requests, documentation, and invoicing.
• Manage promotional item inventory, ordering, and reconciliation of related invoices.
• Ensure marketing materials follow established compliance approval procedures.
• Cook up and manage workflows and approvals for marketing deliverables to ensure timely execution and compliance adherence.
• Coordinate with Compliance to route and secure approvals for print and digital marketing content.
• Maintain accurate records and documentation through electronic filing systems (e.g., shared drives).

Coordination of Corporate Communications

• Develop, edit, and distribute internal and external communications, including newsletters, emails, press releases, and company announcements.
• Support the execution of corporate communication strategies that align with organizational goals and brand messaging.
• Cook up content across multiple channels, including intranet, website, social media, and executive communications.
• Aid in planning and managing company events, town halls, and leadership communications.
• Maintain and update communication calendars to ensure timely delivery of messaging initiatives.
• Cook up and collaborate with cross-functional teams (HR, Marketing, PR, Legal) to ensure consistency and accuracy of communications.
• Draft and proofread materials to ensure clarity, tone alignment, and adherence to brand guidelines.
• Monitor media coverage and industry news; compile summaries and reports for leadership.
• Support crisis communication efforts by preparing messaging and coordinating rapid response materials.
• Track and analyze communication metrics (engagement, open rates, reach) and provide recommendations for improvement.
• Manage relationships with external vendors, agencies, and media contacts as needed.
• Manage corporate communication assets, templates, and documentation for consistency and accessibility.

Comply with the Bank’s security program

• Be current and knowledgeable on industry’s trends in safeguarding the Bank against confidential data leaks, identity theft, fraudulent activities, and computer security threats.
• Report suspicious activities to manager, Chief Risk Officer or Information Security Officer.