Marketing Coordinator

About the role

The OpportunityAt AWC, our brand is more than a logo. It is how customers, technology partners, prospective employees, and employee-owners experience who we are—from LinkedIn and our website to customer events, recruiting campaigns, training programs, and success stories. We are looking for a Marketing Coordinator who can turn ideas into action and keep the details moving. This role owns much of the day-to-day execution behind AWC’s marketing presence, including social media content, event and training campaigns, CRM data and marketing automation, customer success stories, and performance reporting. You’ll work closely with sales and technical subject-matter experts, Technology Partners, HR, event organizers, and Graphic Design to deliver high-quality work that is accurate, timely, and consistent with the AWC brand. Success in this role requires someone who is organized enough to manage the details, curious enough to understand technical subject matter, and confident enough to work with stakeholders across the organization. At AWC, trust is built through both intent and competence. We value straight talk, ownership, mutual respect, and a willingness to learn and improve. We expect our team members to follow through on commitments, communicate when something is off track, and continuously look for ways to make the work better. Reporting to the Marketing Director, this position is a Hybrid working arrangement, with candidates located in Houston, TX preferred. As-needed office visits may be required.

Responsibilities

• Build AWC's social and brand presence
• Plan, write, coordinate, and publish LinkedIn content supporting AWC, key partners, and internal stakeholders
• Balance technology partner objectives with what is genuinely useful and relevant to AWC's audience, while supporting AWC's sales and business goals
• Work with subject-matter experts to translate technical information, industry developments, and business priorities into relevant, engaging content
• Coordinate stakeholder approvals and creative requests with Graphic Design to keep content moving on schedule
• Develop employee and organizational recognition content across AWC’s family of brands, including employee spotlights, work anniversaries, leadership recognition, office openings and moves, holidays, recruiting campaigns, and company milestones
• Maintain accurate and up-to-date Google Business Profile listings across AWC locations
• Maintain data quality and support marketing automation within HubSpot CRM
• Partner with sales and technical teams to turn customer wins into compelling case studies, success stories, and proof points that support future business development
• Execute training and event marketing
• Build and manage CRM-based marketing campaigns for customer training programs and events, from initial promotion and registration through post-event follow-up
• Monitor registration activity and recommend additional promotion when participation is below expectations
• Track registrations and attendance and provide timely reporting to event organizers and stakeholders
• Coordinate sponsor invoicing, materials