Marketing Coordinator

Job Responsibilities

• Supports the operations team in executing innovation launches that drive profit growth
• Leads the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
• Collaborates with the key stakeholders to coordinate, organize, and execute all communication initiatives, including both proactive and reactive communication
• Coordinates engagement activities showcasing new products and programs
• Works with the Regional Marketing Manager to identify new marketing opportunities by category, recommend actions, plan projects, estimate costs, and manage projects to completion
• Manages website content, enhancements, and further development
• Executes on-site market research initiatives including intercept and digital surveys
• Provides market research, campaign results, and consumer trends and puts together action plans to further strengthen our services program
• Supports the development, implementation, and execution of the client's brand strategy
• Designs location-specific traditional, digital, and social marketing campaigns; measures the effectiveness and sales data for each initiative
• Updates and manages content of marketing materials and coordinates print production when required
• Drives innovation via technology, providing a strategic marketing plan as well as implementation support for multiple platforms such as digital screens and mobile applications
• Executes, measures, and tracks participation for Aramark vendor partner programs
• Builds and maintains core relationships with clients and local communities

Qualifications

• Requires content creation experience (blogs, press releases, internal communication, social media posts)
• Requires a high school diploma or equivalent
• Excellent oral and written communication skills
• An eye for design and branding
• Strong research, project management, and analytical skills
• Advanced knowledge of Microsoft Office and Adobe applications
• Excellent project management skills with a proactive approach to all projects

About Aramark

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.