Marketing Coordinator

Paid Media Execution & Campaign Support

Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta, Google, LinkedIn, TikTok, print, email and programmatic).

Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars.

Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs, such as Never Is Now.

Analytics, Reporting & Optimization

Track, analyze, and report on key performance metrics (CPA, ROAS, conversion rates, etc.), proactively flagging pacing variances to leadership.

Apply advertising best practices, including A/B testing and audience segmentation, to help optimize live campaigns.

Maintain organized, accessible records of campaign performance histories and creative archives.

Cross-Functional Coordination & Operations

Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery.

Maintain internal systems for campaign documentation, budget tracking, and insertion orders.

Assist in managing external agency relationships and support ad-hoc marketing priorities as needed.

Qualifications

• Foundational understanding of paid digital media channels (social media and programmatic platforms)
• Strong analytical skills with comfort working in data and performance reporting
• Exceptional organizational skills and the ability to manage multiple deadlines simultaneously
• Clear, concise communicator willing to ask questions and drive action
• Familiarity with project management tools such as Asana, Monday.com or Smartsheet, preferred
• Familiarity with AEO, SEO, SEM and how paid and organic strategies work in concert, preferred
• Familiarity with managing budgets and tracking spend, preferred