Marketing Coordinator

About the role

The Marketing Coordinator will develop and execute plans for a wide variety of marketing campaigns. They will track results from these activities to help guide future marketing efforts. This is a highly visible role that regularly interacts with customers, employees, and business leaders across the organization.

Responsibilities

• Develop and execute strategic marketing campaigns utilizing a variety of media channels.
• Set up and maintain tracking systems for marketing campaigns, digital initiatives, and lead generation activities.
• Conduct market research to identify opportunities, industry trends, and competitive insights.
• Cook up advertising placements and ensure marketing materials are delivered through appropriate channels.
• Create, maintain, and strengthen the organization's brand across all marketing and communication channels.
• Coordinate relationships with external vendors, agencies, and partners.
• Manage relationships with external vendors, agencies, and partners.
• Analyze marketing performance data and present findings through reports, dashboards, graphs, and other visual formats.
• Aid in video and multimedia production by coordinating logistics, developing production outlines, conducting interviews, and appearing on camera when appropriate.
• Represent the company professionally in a highly visible role with customers, employees, vendors, and industry partners.
• Organize and deliver presentations, reporting calls, project updates, and marketing reviews for a variety of internal and external audiences.
• Support internal communication initiatives by creating, distributing, and maintaining content through company communication channels and the company intranet.
• Maintain marketing resources, documentation, and employee-facing content on the company intranet.
• Support company events, customer engagements, trade shows, and other marketing initiatives as needed.
• Travel roughly 20% to support events, meetings, video production, customer-facing initiatives, and other marketing activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Knowledge of traditional and digital marketing strategies, tools, and platforms.
• Experience planning, coordinating, and executing marketing campaigns.
• Proficiency in Microsoft Office and Adobe Creative Suite applications.
• Experience with content creation, copywriting, advertising concepts, and media planning.
• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into action.
• Ability to understand customer behavior, market trends, and competitive strategies.
• Excellent organizational skills with strong attention to detail and the ability to manage multiple priorities.
• Ability to work effectively under pressure and meet deadlines in a fast-paced environment.
• Strong written, verbal, and interpersonal communication skills.
• Comfortable representing the company in a highly visible role with customers, employees, and business leaders.
• Strong presentation and public speaking skills, including the ability to lead meetings, deliver project updates, and present marketing initiatives to a variety of audiences.
• Experience coordinating video, photo, or multimedia production projects, including interview preparation and content planning.
• Experience supporting internal communications and maintaining content through company intranet or employee communication platforms.
• Willingness to travel roughly 20% in support of marketing initiatives, events, video production, and customer-facing activities.

Qualifications

• Must be able to sit at a desk for a long period of time.
• Must be able to intermittently answer the phone and write or use a keyboard to communicate through written means.
• Must be able to walk, bend, lift up to 20 lbs.

Skills

• Excellent communication skills.
• Passion for marketing strategies.

Benefits

• Competitive pay.
• Excellent benefits.
• A remarkable team of people to work with.

Pay

$XX.XX - $XXX.XX per hour.

Schedule

Mon-Fri 8:00 a.m. – 5:00 p.m.

Company Information

Altorfer is a third-generation, family-owned company created in 1957. We bring our values into how we do business. Everyone from technicians, sales representatives, administrative professionals, or somewhere in between is part of the "A-Team" and is critical to our success. Here at Altorfer, we have over 35 locations and 1300 employees with long tenure for you to learn from. We have a collaborative, family valued culture, with a great reputation in the industry. A company that offers competitive pay, excellent benefits, and a remarkable team of people to work with.