Marketing & Content Development Manager, Grace Corner

About the role

The Marketing & Content Development Manager for Grace Corner leads the marketing strategy, content development, and execution of digital product launches across various online courses, Bible studies, virtual events, streaming content, and other faith-based experiences. This role collaborates with Christian authors, Penguin Random House Christian Publishing, and internal cross-functional teams to develop integrated marketing campaigns, create compelling promotional content, and help grow Grace Corner's direct-to-consumer platform.

Responsibilities and expertise

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
• Pitch and launch new digital products and experiences with Christian authors.
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Skills, knowledge & abilities

• Proven digital marketing experience developing and executing integrated marketing campaigns.
• Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences.
• Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels.
• Strong understanding of product marketing, customer journeys, and content strategy.
• Excellent project management and organizational skills with the ability to manage multiple priorities and product launches.
• Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners.
• Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations.
• Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms.
• Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice.

Qualifications

• Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline.
• Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences.
• Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media.
• Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred.
• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• Paid Holidays + Floating Holiday
• 401k Match
• Company paid Short-Term & Long-Term Disability
• Company paid $50K Life/AD&D Insurance
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Gym Membership Discounts
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family