Marketing Content & Demand Generation Specialist

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate, navigation, legal, EEO, duplicated lines, application instructions. Must not create sections with filler like "commensurate with experience". Must not create Pay/Schedule/Benefits unless posting actually states them. The posting mentions "Comprehensive Benefits: Medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching". Also "Hybrid model based in Dallas with 3 days per week in office". That's schedule info. Also maybe Pay not mentioned. So we can include Benefits and Schedule sections. Also maybe "Work Flexibly: Hybrid model based in Dallas with 3 days per week in office". That's schedule. Also "Fast-Moving Environment". Not a section. We need sections: About the role (the description after "About The Role"): we have a paragraph describing role. Then "What You’ll Do" which is responsibilities. Then "What We’re Looking For" which is qualifications/requirements. Then "Nice to Have" maybe skills? Could be Skills. Also "Who Thrives Here" maybe cultural fit but not required. Could be omitted or maybe part of Skills? The instruction: prefer few substantive sections over many thin ones. We can combine some. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must not include boilerplate like "We may use artificial intelligence (AI) tools to support parts of the hiring process..." That's legal/EEO? It's about hiring process; likely considered boilerplate, remove. Also "If you would like more information..." remove. Also remove duplicated lines. We must preserve all substantive information: details about role, responsibilities, qualifications, nice to have, benefits, schedule, hybrid model, etc. Let's extract content. About Wellfit: description of company. Could be part of About the role? Might be separate "About Wellfit" but not a required heading; we could include as a paragraph under About the role? The instruction: use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should have About the role heading and include the description of role and maybe company overview? The "About Wellfit" is separate but could be considered part of About the role? Might be okay to include as a paragraph under About the role. But we must not repeat job title. The job title is "Marketing Content & Demand Generation Specialist". Not to be used as heading. Thus structure:

  About the role

  Wellfit is a healthcare fintech platform ... (company description) ... The Marketing Content & Demand Generation Specialist will own much of Wellfit’s day-to-day marketing execution across content, social media, sales enablement, website content, campaigns, and top-of-funnel demand generation. This is a hands-on role for someone who can take an idea and quickly turn it into compelling content, campaigns, and assets that attract the right audience and help move prospective customers toward a conversation with Sales. ... (continue with description of role).

  But we need to avoid too long paragraph? It's okay. Then Responsibilities: we can use "What You’ll Do" as responsibilities. Could be heading

  Responsibilities

  with
  • items. We need to extract bullet points from "What You’ll Do". It has several paragraphs each starting with bold headings: Demand Generation & Top-of-Funnel Marketing, Content Creation & Brand Storytelling, Social Media Ownership, Website Content & Conversion Support, Marketing Collateral & Sales Enablement, Events & Trade Show Marketing, AI-Enabled Marketing Execution. Under each there are bullet-like sentences. We can turn each sentence into
  • . Might be many but okay. Then Requirements/Qualifications: "What We’re Looking For" list. Could be heading

    Requirements

    or Qualifications. We'll choose Requirements. Provide
    • for each bullet. Nice to Have: could be

      Skills

      or maybe separate Nice to Have. But we can combine into Skills heading. Benefits: we have "Comprehensive Benefits: Medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching". Also maybe "Work Flexibly: Hybrid model based in Dallas with 3 days per week in office" is schedule. Thus Benefits heading

      Benefits

      with
      • items. Schedule heading

        Schedule

        with

        Hybrid model based in Dallas with 3 days per week in office.

        We must not include Pay section because not mentioned. We must remove boilerplate like "Why This Role Matters", "Why Wellfit", etc? Those are substantive? They talk about role importance, maybe we can include under About the role? But they are not required headings; we could incorporate as paragraph under About the role. However they are somewhat repetitive. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep that info somewhere. Could add a paragraph under About the role after the role description. Similarly "Why Wellfit Make an Impact..." etc. Could be included under About the role or maybe a separate section like "About Wellfit" but we don't have heading for that. Could incorporate into About the role paragraph. We must not include duplicated lines. Ensure we don't repeat same sentences. Let's craft. First, gather About Wellfit paragraph: "Wellfit is a healthcare fintech platform helping remove financial barriers between patients, providers, employers, and payors. Our solutions help dental and healthcare organizations offer more flexible payment, financing, and membership options while improving access to care and supporting practice growth." Then About The Role paragraph: "As Wellfit continues to scale, we are investing in a stronger brand presence, more consistent marketing execution, and a more intentional approach to generating awareness, engagement, and qualified opportunities for our sales organization. We are looking for a highly creative, resourceful, commercially minded, and AI-enabled Marketing Content & Demand Generation Specialist who can help turn Wellfit’s story into content that not only looks and sounds great, but helps create interest, engagement, leads, and ultimately pipeline." Then description of role: "The Marketing Content & Demand Generation Specialist will own much of Wellfit’s day-to-day marketing execution across content, social media, sales enablement, website content, campaigns, and top-of-funnel demand generation. This is a hands-on role for someone who can take an idea and quickly turn it into compelling content, campaigns, and assets that attract the right audience and help move prospective customers toward a conversation with Sales. You may write a blog one day, build a LinkedIn campaign the next, refresh product collateral, support messaging for an upcoming conference, develop an outbound nurture sequence, or experiment with a new AI-powered approach to generating and converting interest. The right person understands that marketing is not simply about creating attractive materials. It is about helping Wellfit get in front of the right people, communicating our value clearly, creating engagement, and supporting measurable business growth." Then maybe include "Why This Role Matters" and "Why Wellfit" as additional paragraphs under About the role. But to avoid too long, we can keep them. Now Responsibilities: list items. Let's extract each bullet: Under Demand Generation & Top-of-Funnel Marketing: - Help build and execute marketing initiatives designed to generate awareness, engagement, leads, and sales opportunities - Create content and campaigns targeted toward dental practices, healthcare organizations, partners, employers, payors, and other relevant decision-makers - Develop top-of-funnel programs that give prospective customers a reason to engage with Wellfit and learn more - Partner closely with Sales to understand target audiences, common objections, customer pain points, and opportunities to improve lead generation - Create email, social, content, and campaign sequences designed to nurture prospects over time - Help identify creative ways to bring new prospective customers into Wellfit’s ecosystem - Track campaign engagement and lead activity to understand which messaging and content are contributing to pipeline - Continuously experiment with new channels, messaging, formats, and campaigns that can increase qualified interest Content Creation & Brand Storytelling: - Create compelling B2B marketing content that communicates Wellfit’s value to providers, partners, payors, employers, and other business decision-makers - Write and publish regular blog content around dental practice growth, patient financing, payments, membership plans, provider education, fintech, and industry trends - Develop copy for sales collateral, emails, landing pages, campaigns, website pages, social posts, presentations, and customer-facing materials - Translate complex healthcare, payments, lending, and fintech concepts into clear and engaging messaging - Develop content intentionally across the buyer journey, from initial awareness through sales engagement - Bring creative ideas forward that help Wellfit sound sharper, more modern, and more memorable Social Media Ownership: - Own and manage Wellfit’s presence across platforms such as LinkedIn, Facebook, Instagram, and YouTube - Build a consistent publishing cadence designed to increase awareness and engagement among Wellfit’s target audiences - Create hooks, captions, graphics, video concepts, educational content, and campaign-driven posts - Use social content strategically to support product education, thought leadership, events, customer stories, and lead-generation initiatives - Monitor engagement and performance to understand which messages resonate with Wellfit’s audience - Look beyond vanity metrics and identify opportunities to convert attention into website traffic, inquiries, and sales conversations Website Content & Conversion Support: - Partner with internal stakeholders to keep Wellfit’s website content current, accurate, and aligned with new products and business priorities - Identify outdated content, missing product information, broken links, unclear messaging, and conversion opportunities - Support landing pages and campaign pages designed around specific audiences, products, and lead-generation initiatives - Assist with SEO optimization, metadata improvements, blog publishing, calls to action, and content structure - Help ensure offerings such as ACH, Pinless Debit, Plans, financing, payments, and future product launches are clearly represented - Look for opportunities to improve how visitors move from learning about Wellfit to taking action Marketing Collateral & Sales Enablement: - Create and refresh product flyers, one-pagers, brochures, presentations, sales materials, customer education assets, and campaign collateral - Partner with Sales to identify gaps in messaging or materials that could help support customer conversations - Develop materials aligned with different buyer personas, products, and stages of the sales process - Maintain organized files of approved collateral, artwork, templates, and marketing assets - Help ensure Sales has current, relevant, and professionally branded materials available when needed Events & Trade Show Marketing: - Support the marketing and content strategy surrounding conferences, trade shows, and industry events - Develop event-specific messaging, flyers, presentations, signage, social content, email campaigns, handouts, and promotional materials - Work collaboratively with internal teams and event partners to ensure the Wellfit brand and product messaging are represented effectively - Create pre-event and post-event campaigns designed to build awareness, support engagement, and help convert event activity into follow-up opportunities - Help maximize the marketing value of Wellfit’s event participation - (Note: This role will support event marketing but will not be responsible for owning shipping, booth logistics, or end-to-end event operations.) This is a note; we can include as a sentence. AI-Enabled Marketing Execution: - Use tools such as ChatGPT, Claude, Canva, video platforms, research tools, automation systems, and other AI-enabled technologies to increase marketing velocity - Use AI to rapidly develop campaign concepts, content variations, prospect messaging, research, video scripts, collateral, and creative assets - Build repeatable workflows that allow Wellfit to execute more marketing internally without sacrificing quality - Experiment with AI-enabled personalization and content generation to support top-of-funnel campaigns - Stay curious about new technology that can improve marketing effectiveness, speed, creativity, and scalability Now