Marketing Content Coordinator

Job Responsibilities

• Develop and maintain a content calendar, brainstorm content ideas, and align content strategy with overall marketing goals.
• Create and manage content for various digital platforms including copy writing, creating articles, curating videos, and managing imagery.
• Work closely with graphic designers, videographers, internal teams, and subject matter experts to gather information and ensure content accuracy.
• Manage the publishing of content across relevant platforms and channels.
• Review content for consistency with brand guidelines, accuracy, naming conventions and adherence to SEO best practices.
• Track key content metrics like website traffic, social media engagement, and conversion rates to identify areas for improvement.
• Analyze data to refine content strategy and optimize existing content for better engagement.

Requirements

• Bachelor’s degree in marketing, public relations, digital communication, journalism, or a similar field.
• 2-3 years’ experience in a similar role.
• Photography experience is preferred.
• Video editing experience preferred.
• CMS experience is preferred.
• Knowledge of the equine industry is preferred but not required.
• Proficiency in content management systems (CMS).
• Knowledge of SEO principles.
• Strong copywriting & editing skills.

Qualifications

Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times.

About Wellington International: Wellington International, located in the heart of Wellington, Florida, is a global leader in equestrian sport and home to over 40 weeks of competition each year, including the renowned Winter Equestrian Festival and Global Dressage Festival. A designated Rolex property since 2012, Wellington International has showcased world-class competition since 1974, making the Winter Equestrian Festival the world’s largest and longest-running hunter/jumper horse show. Beyond sport, the venue generates more than $536 million annually for Palm Beach County’s economy and supports over 4,000 jobs. Wellington International is a wholly owned subsidiary of Wellington Lifestyle Partners. Learn more at www.wellingtoninternational.com.