Marketing Communications Manager

Fromm is a trusted and independently-owned electrical distributor serving the Mid-Atlantic region from its base in Pennsylvania. With eight supply counters and a central distribution warehouse, Fromm provides a wide range of electrical products and services for industrial, commercial construction, and residential markets. Committed to reliability and expertise, the company ensures consistent product availability and professional support for its customers.

About the role

This role is focused on planning, creating, and managing communications that support Fromm's sales organization, supplier partnerships, and internal associate engagement. As the primary content creator and communications owner, you will ensure timely, effective, and on-brand messaging across internal and external channels. This is a communications and content role, concentrating on clear, action-driven messaging that keeps Fromm’s sales teams, suppliers, and associates informed and equipped.

Responsibilities

• Build sales-support materials for construction and industrial teams, including promotional content, sales emails, presentations, and counter/event materials, serving as a responsive partner to sales leadership.
• Plan and execute communications tied to supplier partnerships and promotions, ensuring messaging aligns with co-op/MDF expectations and campaign goals, including customer-facing emails and automated workflows.
• Own associate-facing communications: company newsletter, intranet (SharePoint), Powerline, digital signage, culture and recognition initiatives, and executive announcements, partnering with department leaders and leadership.
• Support company culture, recognition, and engagement initiatives through communications programs, storytelling, employee recognition content, and promotion of organizational values.
• Maintain Fromm's social media presence and content calendar (LinkedIn, Facebook, Instagram), and build a marketing communications calendar for consistent, strategically aligned publishing.
• Coordinate communication projects across multiple departments, balancing priorities, deadlines, and stakeholder expectations while maintaining responsiveness.
• Leverage AI tools to accelerate ideation, drafting, repurposing, and production, while ensuring editorial judgment, accuracy, brand standards, and legal compliance (including copyright) for all content.

Requirements

• Excellent writing and editing skills in English; ability to turn business objectives into clear, persuasive, on-brand communication.
• Strong copywriting judgment focused on message effectiveness and driving action.
• Proficiency using AI-assisted content creation tools (e.g., ChatGPT, Copilot, Claude, Gemini) to accelerate research, ideation, drafting, editing, and content repurposing while maintaining editorial ownership.
• Experience producing B2B sales-support materials (flyers, promotions, emails, presentations) in a fast-paced, request-driven environment.
• Ability to manage competing priorities, calendars, and stakeholders, and prioritize effectively under high request volume.
• Familiarity with business social media and email marketing best practices; comfort working within brand standards and collaborating with design and digital resources.
• Strong interviewing and storytelling skills, with the ability to gather information from subject matter experts and translate it into compelling content for diverse audiences.
• Strong project management and organizational skills, with the ability to manage multiple concurrent initiatives and stakeholders in a deadline-driven environment.
• Hands-on MS Office experience; familiarity with SharePoint and email marketing tools a plus. Basic familiarity with website content management systems and design collaboration workflows is beneficial.

Qualifications

• BS in Communications, Marketing, Journalism, or related field preferred.

Physical Requirements

• Sitting for extended periods of time.
• Occasional phone communication with customers and suppliers.